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Senior Marketing Capabilities Strategy and Enablement Coordinator

4 months ago

Menomonee Falls, United States Kohl's Full time

BUSINESS IMPACT STATEMENT Coordinates projects that drive marketing technology capabilities, operational efficiencies and continually improve processes to support marketing growth strategies and operations for Kohl's, with a focus on creating and & building out in-platform content architecture strategy. ACCOUNTABILITIES DRIVE CONTENT ARCHITECTURE STRATEGY AND REFINEMENT Drives practice of intelligent content through creation & build-out of in-platform content architecture strategy and content models so content is able to be utilized effectively, efficiency, and drive desired outcomes

Evaluates existing content processes and identifies opportunities for improvement, documents requirements, and implements solutions to optimize

Monitor quality of content model and capability outcomes to improve the process and resolve issues

Leverage cross-functional knowledge and partnerships to ensure marketing taxonomies and associated mapping functions can be leveraged consistently across various departments and channels

Guide cross-functional stakeholders through opportunity identification and updates of content model impacts

Drive evaluation of data requests, ensuring solutions adhere to industry best practices

MARKETING TECHNOLOGY AND INNOVATION INITIATIVES Documents business opportunities from stakeholders and subject matter experts for new technology initiatives; guide stakeholders through strategic capability conversations

Supports Marketing Technology Manager and stakeholders with development of business cases and roadmaps

Supports Marketing Technology Manager in managing vendor relationships ensuring documentation is created and maintained and milestones are met

Ensures technology initiatives are executed to incorporate marketing business needs and constraints

Proactively and seamlessly navigates ambiguity with new customer/associate facing initiatives

DOCUMENT, ANALYZE AND COORDINATE PROCESSES Identify workflow process improvements and recommend innovative solutions to drive the business forward

Create process related documentation

Coordinate process implementation through communication protocols and change management

Support standards and guide planning approach for the team and ensure follow-through

Monitor participation and end user adoption to support compliance

IDENTIFY, COORDINATE AND DELIVER ENHANCEMENTS Independently coordinate medium and large projects and effectively communicate with appropriate stakeholders

Partner with leaders to develop project approach and communicate recommendations to move project decisions forward

Develop, document and maintain a project schedule that aligns cross-functional business functions milestones

Identify project issues and recommend alternative and/or strategic solutions to drive the business forward

Create and deliver proactive and objective communication

DEVELOP AND MAINTAIN BUSINESS PARTNER RELATIONSHIPS Builds cross-functional partnerships and alignment across Kohl's

Communicates standards to meet deadlines and prioritization needs

Partners with stakeholders to receive status updates on the progression of deliverables that impact MarCap initiatives

QUALIFICATIONS REQUIRED 3+ years relevant experience including hands-on experience working within a Marketing Technology platform

Bachelor’s degree

Experience leading large content-oriented migrations, such as DAM, CMS, or DXP

Basic understanding of development processes

Strong verbal and written communication skills

Ability to work independently and as a part of a team effectively with others

Self starter with the ability to prioritize

Ability to independently and effectively lead meetings and track project progress

Detail-oriented in context of a fast-paced environment

PREFERRED Bachelor’s Degree in Communication, Technical Communication, Digital Marketing, or Computer Science

Strong understanding of how intelligent and modular content drives successful digital marketing

Marketing technology related experience

Experience in retail and/or marketing environment

Experience utilizing standards to drive process improvement

Group facilitation experience

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