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Media Buyer, Paid Search

4 months ago

Boston, United States Havas Group Full time

Hybrid

Agency :
Havas Edge Boston

Job Description Summary :
The Media Supervisor, Paid Search is responsible for the day to day management of the tactical paid search media plans and their go-to-market activation. You are also responsible for ensuring that the client's overall paid search media strategy is implemented in this specific digital channels and tactics.

Additionally, you will partner closely the Digital Media and Marketing team and will organize and manage workflow; coordinating the Paid Search Specialists and Associates to fulfill all Paid Search media buying, analysis and scheduling requests. You will partner with internal teams to ensure strategic direction and goals are achieved and reflected in tactical Paid Search channel plan recommendations.

You are also expected to maintain a high-level knowledge of your clients' line of business by staying on top of industry trends.

Job Description :
WHAT YOU'LL DO:

  • Manage and oversee full cycle of media campaigns; campaign readiness to launch
  • Key responsibilities:
    • Manage client requests related to Paid Search campaigns, and create and manage campaigns to effectively deliver against client objectives
    • Ensure best practice set up and ongoing management of campaigns
    • Optimize campaigns manually & utilize bid management tools to deliver on-going performance media performance
    • Forecast/plan monthly budgets in line with client objectives & targets
    • Ensure team is providing accurate and timely billings and reconciliation
    • Final QA for large client deliverables and launch of new campaigns
    • Interpret performance reporting data for clients on a regular/ad-hoc basis and present campaign performance to key stakeholders
    • Be able to direct and/or execute optimizations based on performance analysis
    • Work closely with Analytics to gauge campaign KPI success
  • Determine the optimal strategic and tactical Paid search performance campaign approach
  • Development and writing of client facing Paid Search plans recommendation, or as part of an integrated media buy, including plan presentations with accompanying flowchart, KPIs and budgets, with inputs from investment teams on plan details.
  • Evaluate and assess media performance to determine the extent to which the original media objectives, strategies and KPIs were accomplished
  • Closely supervise the implementation and execution of the Paid Search media plan, which includes campaign activation architecture, flowcharting, budgeting, scheduling, and establishing benchmarks for control (KPIs, CPA, etc.)
  • Work closely with the Digital Media and Marketing team and assist with the day-to-day activities associated with fulfilling the Paid Search media plan strategy and achievement of media plan goals in collaboration with Media Strategy and Comms team, Account Management and Analytics
  • Accountability for accuracy and media intelligence and thought leadership (syndicated insights, industry trends, etc.)
  • Maintain quality control while ensuring projects are produced completely, correctly, accurately, and efficiently
  • Demonstrate a strong understanding of the client's business, the business problem-to-solve and the consumer journey
  • Lead collaborative, productive working relationship with Investment (Client Services, Buying) Teams and Havas Edge Affiliates to ensure media strategies are being delivered and campaign goals/client needs are being met
  • Work alongside other teams to deliver an integrated digital media and marketing solution
  • Supervise and motivate staff; manage all direct reports ensuring objectives are set and provide regular support and advice to help progress direct reports
  • Develop performance media knowledge, tech knowledge and skill set of direct reports
  • Maintain organizational processes for all team tasks and deliverables
  • Help to drive innovation and creative performance media solutions for clients
  • Reflect the agency ambition and vision in all work, and lead and inspire the team to follow high standards
  • Stay apprised of industry standards, new media programs/opportunities, and certifications for Paid Search
WHO YOU ARE:
  • Minimum of 4 years' experience in managing and executing paid search media campaigns
  • You are experienced in Google Analytics, Bing, AdWords, Pay Per Click, etc.
  • You have a solid understanding of paid search media research and how to leverage data
  • You understand the elements of strategic marketing performance planning and can actively participate to deliver against it
  • You are familiar with the principles of marketing and advertising, media concepts and terms, creative, and budget requirements
  • You demonstrate a complete understanding of agency planning procedures and internal capabilities
  • You show proven success in establishing, building, and maintaining relationships with clients
  • You have demonstrated success in "owning" high-quality campaigns that have provided measurable and meaningful results
  • You can manage multiple projects with short timelines in a fast-paced dynamic environment and experienced in managing projects from concept to completion
  • You work well under pressure, while maintaining accuracy, strict confidentiality, and a professional demeanor
  • You enjoy interacting with people at all levels of the organization (internal and external stakeholders) and fostering strong cross-functional teamwork
  • You have outstanding written and oral communications skills and the ability to think strategically
  • You have a high level of attention to detail and organization
  • You have a desire and ability to thrive in a fast-paced environment
  • You demonstrate high initiative and willingness to assume greater responsibility
  • You are self-motivated and productive in both independently and in a collaborative team setting
Preferred Education, Experience, and Skills:
  • Bachelor's Degree in Marketing, Advertising, or related field of study
  • You are advanced in Microsoft PowerPoint (i.e. deck building) and Microsoft Excel (i.e. Pivot Tables, VLOOKUPs), with the ability to analyze data and draw conclusive insights
  • You have experience working in a media planning capacity for an agency or advertiser
  • You have experience in managing, training, and mentoring junior staff; ability to set clear objectives and day-to-day priorities for yourself and junior staff members


WHO WE ARE:

Build the Business. Build the Brand.

At Havas Edge we influence people to act by combining multi-channel marketing and commerce, plus the creative and technology that powers them. Our work results in profitable growth and lasting relationships between customers and our clients' brands.

We are an award-winning, international, performance marketing agency with a proven track record of helping clients succeed. We're an integrated agency that embraces every media channel; a creative powerhouse that loves data and analytics, and a passionate partner committed to giving clients more for less. With expertise across all digital, broadcast, and media domains, we help our clients build their businesses and brands - in that order.

Havas Edge is part of the Edge Performance Network (EPN), a full-service, global performance marketing network. The EPN offers clients expertise in all aspects of performance marketing, from analytics to strategy, creative and production, media planning, and buying across all channels, as well as the industry's best attribution and modeling capabilities.

We are a full-service, direct response agency, headquartered in Carlsbad, CA with offices and affiliated offices in Boston, MA; Dallas, TX; London, UK; Los Angeles, CA; and Paris, FR.

Havas Edge is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status, or any other basis provided by federal, state, or local law.

We foster a culture where ideas and decisions from all people help us grow, innovate, and create the best work to be relevant in a rapidly changing world. We offer a competitive salary, comprehensive benefits package, 401(k) match, and more We pride ourselves on having a highly collaborative environment and seek individuals who thrive in a similar capacity. Ready to join?

Contract Type :
Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual's ability to perform their job.