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Paid Media Specialist

2 months ago

Boston, United States Mediabistro Full time
  • We’re looking for a goal-oriented, highly organized Paid Media Specialist to drive our paid US digital marketing program for EF Academy, our private, international boarding and day high schools.
  • Reporting to the Director of Marketing, you will be responsible for paid digital campaigns across both SEM and social media that attract great US-based students to apply to our US boarding schools in Pasadena, California and Thornwood, New York. You’ll engage prospective students (and their parents) with the opportunity to study at our uniquely immersive school and use data and insights to optimize how our US marketing funnel is performing.
  • Responsibilities: Create, manage, and optimize US digital advertising programs using paid search, paid social, display advertising, remarketing, and more.
  • Collaborate with the global team to manage and optimize our US-targeted Google AdWords, YouTube, Facebook, TikTok, and other digital ad buys.
  • Track, analyze, and report on campaign performance and data, creating weekly, monthly, and quarterly reports on US paid performance – Knowledge of Salesforce is desirable QA test and troubleshoot changes and issues, ensuring that our digital ad buys and marketing systems are always running smoothly.
  • Collaborate with the global marketing team including the global Director of Growth Marketing to identify and implement paid digital strategies that improve top-of-funnel results for the US market.
  • Believe it’s important to build bridges of understanding and respect across cultures and ideas Requirements: Proven (3+ years) digital marketing experience focused on growth marketing or demand generation.
  • Hands-on experience setting up, managing, and optimizing ads on Google, Facebook, TikTok, YouTube, and other digital acquisition channels.