Media Planner/Buyer

1 week ago

Boston, United States Allen & Gerritsen,Inc Full time $55,000 - $65,000
Job DescriptionJob Description

This is for a full-time position. A&G is an on-site agency 3-days/week. The Media Planner/Buyer role is the second level within Media (the first being Associate Media Planner/Buyer and the third being Senior Media Planner/Buyer).

At A&G (Allen & Gerritsen) we thrive on the fact that we’re an independent agency. It fuels our creativity in everything we do. From how we craft differentiating and breakthrough media strategies to the drive our team has to deliver excellence in our work and successful outcomes for our clients. We’re looking for a Media Planner/Buyer who shares our passion and wants to be a part of a close-knit team.


As Media Planner/Buyer, we want you to bring your skills to bear while learning new ones from our experienced team. This role covers four key areas - planning, buying, trafficking and campaign management duties - for our diverse mix of clients. While we have our A&G process and systems in place, we are a culture that welcomes fresh ideas for how to make things work better. SO if you are detail oriented, motivated to be a part of change for the better, and appreciate working with a dynamic team, this role would be perfect for you


Role Description:

  • Planning

    • Conduct new media partner/vendor outreach and strategic evaluation relative to client’s desired outcomes

    • Review media proposals/plans against the media brief

    • Assist with budget planning

    • Conduct channel (media mix) and audience (segment) research

    • Assist with meeting scheduling

    • Assist with the development of client presentations

    • Research media industry news/trends, applying relevant findings to media plans

    • Adapt to address miscellaneous needs as they arise

  • Buying

    • Create Insertion Orders (IOs) within A&G’s planning and billing system, Advantage

    • Assist with negotiations & vendor contracting

    • Assist with responding to vendor inquiries and client requests

  • Trafficking

    • Translate media plans, creative rotations, and analytics tracking breakouts into lines on the traffic sheet for campaign launch

    • Work with the project management and analytics departments to develop and maintain the campaign trafficking sheets

    • Work with our third-party trafficking partner to create placements, ads, creatives, and tags in Google Campaign Manager (“GCM”)

    • Assist with incorporating creation of UTM parameters and tagging processes for campaign measurement

    • Build campaigns in paid social platforms including ad sets, creative, audience targeting etc. using the traffic sheet details

    • QA across all platforms & internal trafficking documents

  • Campaign Management

    • Maintain plan information and details to track budget pacing according to planned media flights

    • Conduct billing operations duties, including actualization, reconciliation, and troubleshooting

    • Creating and maintaining screenshot decks

    • Campaign optimizations


Required Qualifications:

  • Bachelor’s degree in Advertising, Marketing, Communication, Media or equivalent relevant experience

  • 1+ year of media planning & buying experience in an agency or brand setting

  • Hands-on digital media trafficking experience

  • Experience building campaigns in Facebook Ads Manager

  • Experience in Microsoft Excel and/or Google Sheets

  • Excellent attention to detail

  • Refined communication skills, both verbal & written

  • A positive attitude, an accountable work ethic, a friendly disposition, & a sense of humor


Beneficial Additional Qualifications:

  • Self-starter & independent thinker

  • Strong math skills

  • Driven to solve problems

  • Strong interpersonal skills and/or a high EQ

  • Organization, effective time management, & the ability to prioritize workload with minimal supervision

  • Experience in Google Campaign Manager (“DCM”)

  • Experience with Google Analytics tagging (e.g. creating UTM parameters)

  • Proficiency in the rest of Microsoft Office (Word, Powerpoint) and/or their Google product suite equivalents (Docs, Slides, etc.)

  • Ability to thrive in a fast-paced, dynamic environment


Why A&G?

  • Join a vibrant team that values creativity, innovation, and making a positive impact.

  • Work with a diverse range of clients across industries such as Travel, Tourism, Healthcare, Financial Services, Restaurants, Retail, Food & Beverage, Higher Education, Economic Development and Clean Energy/Sustainability.

  • Be part of a culture that encourages continuous learning, professional growth, and having fun while doing great work.

  • Collaborate with a team driven by insights, imagination, and tireless collaboration to create inventive brand experiences that evoke emotion, spur action, and create impact.

  • Help brands and people transform into the best version of themselves so they can live their purpose each day and have a positive impact on the world.


If you’re ready to take your career to the next level and contribute to transforming brands, businesses, and communities, we’d love to hear from you. Apply today and let’s create something amazing together.


A&G is a fiercely independent agency in the cities where independence was born, Boston & Philadelphia. Innovation & culture drive its success.

A&G is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer.


LEARN MORE ABOUT A&G HERE

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