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Marketing Physician Liaison

3 months ago

Portland, United States Colorado In Motion Full time

Overview ProActive Physical Therapy Specialists is looking for a FULL-TIME Physician Liaison The role of the Physician Liaison involves cultivating and nurturing strong customer relationships, with a primary focus on physicians and the community. Engagement with employers and payers may be required. Working closely with the Marketing Director and Clinic Directors, the Physician Liaison plays a critical role in implementing strategic marketing initiatives across the organization. Their primary responsibility is to drive physician field marketing and develop strong relationships with referral sources. Reports to: Director of Marketing or CEO Assigned Territory: SW Washington & Portland, Oregon Area Our Full-Time Employees Enjoy These Amazing Benefits: Medical, dental, vision, life insurance Flexible spending accounts for health and childcare expenses Generous Paid Time Off 401(k) with 4% employer match 10% discount off childcare tuition at KinderCare Learning Centers Financial assistance for catastrophic life events Employee Assistance Program And Much More Responsibilities Physician Marketing and Relations Develop and maintain relationships with targeted physicians and other clinical referral sources. Complete eight (8) direct physician contacts per day/40 per week. Provide opportunities for physical therapists to interact with customers. Communicate effectively with referring providers and their office staff. Participate in monthly marketing meetings. Maintain the strictest confidentiality; adhere to all HIPAA guidelines/regulations. Coordinate with various staff to ensure customer requests are handled appropriately and promptly. Generate a consistent routing schedule to meet the needs of both internal and external customers. Maintain ongoing physician referral information and relationship/sales activity in Salesforce. Perform other work-related duties as assigned. Community Engagement and Brand Awareness Work closely with the Clinic Directors in planning and organizing community special events. Develop local community relationships through advertising, sponsorships, and partnerships. Coordinate collateral materials, ordering and keeping assigned clinics stocked with materials. Assist in the preservation of the corporate identity. Planning and Training Create/collaborate on a quarterly marketing plan outlining budget, collaterals, relationship development, community image, and service. Provide regular updates on company-wide marketing activity and track demographic data to support marketing initiatives. Provide marketing training for Clinic Directors and designated clinical staff. Maintain an updated database of referral sources in Salesforce. Qualifications Job Requirements Education - Bachelor's degree in business, marketing, or clinical with sales/marketing experience or similar degree. Experience - Two years of experience in medical/healthcare sales or similar role preferred. Territory: SW Washington & Portland, Oregon Area - Must have a personal vehicle to perform job duties. - Must possess a valid driver’s license. Travel required (10%) Mileage is Reimbursed Skills & Knowledge An individual should demonstrate the following competencies to perform the duties and responsibilities of this position successfully: Problem-solving: Use sound judgment to exercise problem analysis and resolution. Planning and Organization: The capability to plan effective routing to meet customers’ needs and keep top-of-mind awareness. Communication/Presentation: Strong networking and interpersonal skills in relating and presenting to different audiences including Referral Sources, Providers, Partners, Staff Members, and Superiors. Strong customer support orientation for both internal and external customers. Must be self-motivated and driven to succeed individually and in a group setting. Excellent at relationship building and follow through. An outgoing personality and positive attitude is a must Previous experience with healthcare sales and influencing primary care and specialty care communities are a plus. Excellent multi-tasker in a fast-paced event management environment. Up to date on current trends in physician relationships and referral development. Professional in appearance, interpersonal and communication skills, including writing, proofreading, and public speaking. Excellent organization skills and experience with activity and event planning. Proven ability to collaborate with constituencies and manage tasks to meet deadlines. Amazing customer service ethic and high expectations for quality. Proficient in using the Web and the latest versions of Google Apps, Microsoft Word, Excel, and PowerPoint. Adaptable to perform other work-related duties as assigned. #J-18808-Ljbffr