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Cardiometabolic Marketing Director

2 months ago

San Diego, United States QuidelOrtho Full time
The Opportunity

QuidelOrtho unites the strengths of Quidel Corporation and Ortho Clinical Diagnostics, creating a world-leading in vitro diagnostics company with award-winning expertise in immunoassay and molecular testing, clinical chemistry and transfusion medicine. We are more than 6,000 strong and do business in over 130 countries, providing answers with fast, accurate and consistent testing where and when they are needed most - home to hospital, lab to clinic.

Our culture puts our team members first and prioritizes actions that support happiness, inspiration and engagement. We strive to build meaningful connections with each other as we believe that employee happiness and business success are linked. Join us in our mission to transform the power of diagnostics into a healthier future for all.

The Role

As we continue to grow as QuidelOrtho, we are seeking a Cardiometabolic Marketing Director to join our Marketing team. The Cardiometabolic Marketing Director will cultivate compelling portfolio positioning and messaging relevant to customers' needs and wants and drive distinct competitive advantage for selling existing and future systems and services as well as expanding assay utilization within the existing North America (NA) installed base. They will collaborate across the organization to expand on-market products to include organic growth initiatives, product lifecycle management and support. As new products are developed this position will be responsible for New Product Introductions (NPI) that encompass pre-launch, launch and post-launch plans. Actively participate in all business planning efforts (e.g. marketing plan, annual operating plan (AOP), monthly/quarterly operating reviews, as well as ad hoc projects etc.) market research, analysis, providing insights, presentation creation and delivery. This role will require considerable time interacting with customers and the field sales and support organizations to capture key insights that will drive planning and actions. This position will report to the Senior Director, POC & MDx Marketing and will be remote based within the US.

The Responsibilities

  • Provide leadership, direction, management, and development to the system strategy team as well as the rest of the NA marketing organization

  • Develop and implement the NA cardiometabolic product management marketing plan to support the achievement of the NA AOP and product placement targets

  • Establish key performance indicators to measure program effectiveness and track trends

  • Maintain and expand a deep understanding of the NA cardiometabolic market to establish productive relationships with key customers and customer groups

  • Be the subject matter expert on the cardiometabolic line for internal and external customers

  • Drive Launch Excellence for all new product launches from business case through pre-launch planning to execution and attainment of objectives

  • Ensure effective product positioning is in place and work with learning and development to ensure knowledge/capability levels are reached with the appropriate commercial personnel

  • Prepare business updates for monthly/quarterly operating reviews, internal stakeholder meetings and customer presentations & events

  • Drive engagement and market knowledge through field travel, internal relationships, customer visits, trade shows and attendance of sales team meetings and effective communication

  • Organize, plan and deliver exceptional experiences for annual sales meetings and key trade shows

  • Integrate customer knowledge and market data to ensure both on-market and future products and solutions have a strong value proposition for both the customer and the company

  • Provide leadership, direction, management, and development to the system strategy team as well as the rest of the NA marketing organization

  • Perform other work-related duties as assigned

The Individual

Required:

  • Education: Minimum of a bachelor's degree is required, ideally in Business, Marketing or Healthcare Management

  • Industry Experience: Minimum of 10 years in diagnostics

  • Experience: Minimum of 5 years in Marketing or Sales

  • Excellent communication skills

  • Highly professional demeanor

  • Execute on downstream product Marketing Strategy

  • Manage KPIs & Strategic Imperatives

  • Collaborate with Field Sales/Customer-Facing Teams

  • Support Commercial Organizations in achieving AOP

  • Provide updates on the business, demand plan, and forecast

  • Travel: up to 20%

Preferred:

  • MBA preferred

  • Specialist Blood Banking (SBB)

  • Cardiometabolic diagnostic experience

Key Working Relationships

  • Interacts with all levels of employees. Partnership with Sales, Global Marketing, Learning and Development, Service, Technical, Customer Operations, Finance, Human Resources, Sales Enablement, and Commercial Excellence.

The Work Environment

Typical office environment. Field travel with sales team and meeting with customers, at least 20% per month or 4 field travel days. No strenuous physical activity, though occasional light lifting of files and related materials (up to 10 lbs.) is required. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus. While performing the duties of this job, regularly required to use hands to finger, handle, or feel and talk or hear. Frequently required to stand, walk, and sit. Occasionally required to reach, climb, or balance. On a typical day, 80% of time is spent at the desk, on the phone, or working at the computer; 20% in meetings or interacting with team members. May require up to 20% travel.

Salary Transparency

The salary range for this position takes into account a wide range of factors including education, experience, knowledge, skills, geography, and abilities of the candidate, in addition to internal equity and alignment with market data. At QuidelOrtho, it is not typical for an individual to be hired at or near the top range for their role and compensation decisions are dependent on that facts and circumstances of each case. The salary range for this position is $150,000 to $200,000 and is bonus eligible. QuidelOrtho offers a comprehensive benefits package including medical, dental, vision, life, and disability insurance, along with a 401(k) plan, employee assistance program, Employee Stock Purchase Plan, paid time off (including sick time) and paid Holidays. All benefits are non-contractual, and QuidelOrtho may amend, terminate, or enhance the benefits provided, as it deems appropriate.

Equal Opportunity

QuidelOrtho believes in Equal Opportunity for all and is committed to ensuring all individuals, including individuals with disabilities, have an opportunity to apply for those positions that they are interested in and qualify for without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, age, veteran status, disability, genetic information, or any other protected characteristic. QuidelOrtho is also committed to providing reasonable accommodations to qualified individuals so that an individual can perform the duties. If you are interested in applying for an employment opportunity and require special assistance or an accommodation to apply due to a disability, please contact us at recruiting@quidelortho.com.

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