![Mattel](https://media.trabajo.org/img/noimg.jpg)
Head of Digital Retail Media
1 month ago
We're looking for people who are up for the challenge of honoring a seventy-five year legacy by making their own mark in new frontiers. If being part of a remarkable transformation energizes you, you're in the right place. We need pioneers, inventors, designers and entrepreneurs of all kinds.
**Head of Digital Retail Media**
**El Segundo, California**
Apply later
Apply later
Please turn off any pop up blockers before clicking apply now
Posting Title
Head of Digital Retail Media
Requisition Number
211264
Company
Mattel Sales Corp.
Location
El Segundo, California
Address
333 Continental Blvd
Zip Code
90245
Job Category
Marketing
**CREATIVITY IS OUR SUPERPOWER.** Its our heritage and its also our future. Because we dont just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heardwhen everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
**The Opportunity:**
The toy purchase cycle is rapidly evolving, and Mattels media mix is becoming more performance-based across new platforms. This requires skills in marketing strategy, technology, media, performance marketing, and omni-channel retail marketing. As the Sr Manager, Digital Media you will be responsible for the cross-platform development, activation, measurement and media optimization of all Retail Media investments to convert toy shoppers into consumers of our vast product portfolio.
**What Your Impact Will Be:**
* Deliver measurable ROI and incremental sales as measured through performance media KPIs
* Create full-funnel media strategies to drive demand and conversion through retail and digital media
* Partner with cross-functional teams across marketing, sales, media, agencies, finance, and research
* Provide Retail Media strategy and activation expertise
* Lead the advancement of capabilities and understanding of the evolving Retail Media landscape across the organization.
* Develop strategies on how to leverage retailer platforms as media and data providers to uncover opportunities around process and create best practices for brands to leverage
* Collaborate with internal partners to develop recommendations inclusive of establishing KPIs and measurement criteria
* Provide activation strategies and plans that influence shopper behaviors in the marketplace
* Leverage full-funnel paid media recommendations for stronger holistic impact
* Create & activate Retail Media programs using tactics including display and search
* Deploy Media best practices and establish guidelines for Retail Media, especially as it relates to performance, transparency, and efficiency
* Lead assessment, RFP and deliverables of Retail Media agency partners
* Leverage retail media partners, industry groups to continuously bring emerging opportunities, technologies and platforms to enhance our recommendations and activations for increased business impact
* Educate and train Marketing and Sales on the evolving retail media landscape
* Manage retail media budgets
* Develop strategies to grow Mattels share of the digital shelf
* Partner with the operations team to grow organic results
* Lead the retail media team, providing coaching and development opportunities for team members
* Establish a culture of collaboration
**What Were Looking For:**
* 8-10 years of experience at Client or Agency leading strategic planning and activation with a focus on performance media, eCommerce, and Retail Media
* Toy, Kid, Entertainment, Retail, or CPG experience
* Retail Media expertise working with partners like Walmart Media Group, Criteo, Roundel, and Amazon Advertising
* Experience with platforms such as CitrusAd, Pavue, or Perpetua
* Experience leading the development of strategic Retail Media recommendations
* Investment and activation experience with performance-based digital media, Paid Search, and Retail Media
* Demonstrated business performance success
* Experience with a matrixed organization
* Results/Performance Driven
* Experience developing relationships with internal teams, agencies as well as retail media partners
* Experience working with data: media analysis, media mix models, multi-touch attribution models, digital attribution, consumer research, and shopper insights
* Strong written and verbal communication and presentation skills
* Knowledge of media strategy and the role of performance and retail media
* Understanding of media and retail partners, technologies and platforms
* Media Operations (Budgets, Reporting, Billing, etc.)
**What Its Like to Work Here:**
We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
* **We collaborate:** Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
* **We innovate:** At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
* **We execute:** We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
**Who We Are:**
Mattel is a leading global toy company and owner of one of the strongest catalogs of childrens and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the worlds leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.
Visit us at
and .
Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, individuals with disabilities, and those of all sexual orientations and gender identities.
**AA/EEO and Accessibility Commitment**
Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, individuals with disabilities, and those of all sexual orientations and gender identities.
Mattel aims to make its Careers website accessible. It is Mattels Policy to provide reasonable accommodations to people with disabilities as required by law. If youre interested in applying for employment with Mattel, and need assistance with this online system at any point during the application, screening or selection process, or if you believe you do not meet any of the required qualifications of a posted position due to a protected disability and would like to explore the possibility of an accommodation, please c
#J-18808-Ljbffr
We have other current jobs related to this field that you can find below
-
Internship- Global Digital
2 months ago
El Segundo, California, United States L'Oreal USA Full timeHome ) / Job Search ) / Internship- Global Digital (Urban Decay) El Segundo, CA Apply now ) Back El Segundo, CA Transversal Full - Time 27-Jun-2024 Title: Internship- Global Digital Department: Urban Decay DMI (O+O) Location: El Segundo, CA Reports to: Global Head of Digital (AVP) Recent Graduates Come and be a part of the exciting and dynamic world of...
-
Social Media/Content Manager
3 months ago
El Paso, United States Compass Media Full timeWe’re looking for an energetic content writer to work a hybrid schedule from our Orange Beach, AL office. Your new role will include writing content for topics covering tourism, retail, medical, home design, and much more. Responsibilities: Generate, edit, publish and share engaging content. Design and implement strategy to align with each client’s...
-
Senior Media Buyer
3 months ago
El Segundo, United States Apollo Interactive Full timeSenior Media Buyer (Insurance – Lead Generation)Apollo Interactive is seeking a proven, analytical, and resourceful team player to join our team as a Senior Media Buyer. This is a full-time position in our Los Angeles (El Segundo) office and will report to our Media Director. The position will work closely with our Media Buyer Team as well as our Affiliate...
-
Senior Media Buyer
2 weeks ago
El Segundo, United States Apollo Interactive Full timeSenior Media Buyer (Insurance – Lead Generation)Apollo Interactive is seeking a proven, analytical, and resourceful team player to join our team as a Senior Media Buyer. This is a full-time position in our Los Angeles (El Segundo) office and will report to our Media Director. The position will work closely with our Media Buyer Team as well as our Affiliate...
-
Direct Buy Media Buyer
2 months ago
El Segundo, United States 310 Nutrition Full timeTHE ROLE Direct Buy Media buyer who will be responsible for growing new digital advertising campaigns to acquire new customers all while fostering a collaborative work environment. Lead and lead by example. Not just delegate but divide and conquer. Roll up your sleeves and dig in to push tasks across the finish line. WHAT YOUR DAY WILL LOOK LIKE * Lead a...
-
Media Analyst
1 month ago
El Segundo, United States Beacon Technologies Full timeBeacon Technologies is seeking a Media Analyst for our client partner to work with our client's internal YouTube Paid Media buying team across various brands. This candidate will be in the YouTube space and assist the team in campaign optimizations. RESPONSIBILITIES: Assist in translating the Media Buying Strategy into campaign builds within the Google Ads...
-
Social Media Manager
2 weeks ago
El Segundo, United States Murad Full timeMurad Skincare has a 30-year legacy of developing clinically proven products that are backed by science and cruelty-free. Founded by dermatologist Dr. Howard Murad, we follow four pillars of wellness to create products and experiences for happier lives: Eat your water, be kind to your mind, nourish your skin, and awaken your body. We're proud to be part of...
-
Senior Software Engineer
3 months ago
El Segundo, United States FILD Search, LLC Full timeI am currently partnered with one of the premier sports and entertainment enterprises in the world to assist them in staffing their rapidly expanding technology organization. I am recruiting for a Senior Software Engineer, Streaming Media who is passionate about building engaging video application products for a massive user base. As a Senior Software...
-
Senior Software Engineer
4 weeks ago
El Segundo, United States FILD Search, LLC Full timeI am currently partnered with one of the premier sports and entertainment enterprises in the world to assist them in staffing their rapidly expanding technology organization. I am recruiting for a Senior Software Engineer, Streaming Media who is passionate about building engaging video application products for a massive user base. As a Senior Software...
-
Social Media Marketing Coordinator
3 weeks ago
El Segundo, United States Solomon Page Full timeOur client, an award-winning skincare brand based in El Segundo, is looking for a Social Media Marketing Coordinator to join their team for a 3 month contract! This role will work a hybrid schedule in office 2 days per week. Please note, this role will require 1 hour of community management in the evenings and then 2-4 hours on the weekends.Pay:...
-
El Segundo, United States The Data Sherpas Full timeWho We Are: The Data Sherpas are a team of highly skilled and motivated engineers that help our clients at every phase of their cloud journey. If it touches the cloud, involves data, or lives as an application, we have either worked on it or have the skills and expertise to accomplish it. What We Are Looking For: We are seeking dedicated, motivated, and...
-
Project Coordinator- Digital Marketing
6 days ago
El Segundo, California, United States Unilever Full timeMurad Skincare has a 30-year legacy of developing clinically proven products that are backed by science and cruelty-free. Founded by dermatologist Dr. Howard Murad, we follow four pillars of wellness to create products and experiences for happier lives: Eat your water, be kind to your mind, nourish your skin, and awaken your body. We're proud to be part of...
-
Project Coordinator- Digital Marketing
5 days ago
El Segundo, United States Unilever Full timeMurad Skincare has a 30-year legacy of developing clinically proven products that are backed by science and cruelty-free. Founded by dermatologist Dr. Howard Murad, we follow four pillars of wellness to create products and experiences for happier lives: Eat your water, be kind to your mind, nourish your skin, and awaken your body. We’re proud to be part of...
-
Social Media Specialist
3 weeks ago
El Segundo, United States The Fountain Group Full timeJob DescriptionJob DescriptionOverview:Candidate will be responsible for managing company Instagram page. For the community management portion, it would require them to do a check of the page for an hour in the evenings and then 2-4 hours on the weekends. Key Attributes:Quick to learn and easily connects dotsBasic experience with Microsoft programs (i.e....
-
Director- Retail Education, Events
1 month ago
El Segundo, United States L Oreal USA Full timePOSITION TITLE: Director- Retail Education, Events & Artistry BRAND: Urban Decay LOCATION:El Segundo, CA POSITION PURPOSE: The Retail Education, Events & Artistry Director is a vital role that creates, drives, oversees and ensures consistency in selling & service training, in store event strategy and artistry skills of the US regions. This role will drive...
-
social and influencer part-time coordinator
3 weeks ago
El Segundo, California, United States L.A. Libations Full timeWho We Are: Founded in 2009, L.A. Libations is a next generation entrepreneurial beverage creator and incubator specializing in emerging brands. L.A. Libations (LAL) has played an important role as a best-in-class player for the past 10 years by forging industry successes, enjoying investment events, and prized brand exits with some of the biggest beverage...
-
Fort Worth, TX
1 month ago
El Paso, United States Franklin Retail Solutions Full timeJob DescriptionJob DescriptionFranklin Retail Solutions is seeking a Part-Time Retail Merchandiser (Sell-Through Specialist) to service sporting goods stores in and around the posting area. The Merchandiser will be responsible for merchandising and organizing client product within the retail stores serviced. You will play a key role in relaying actionable...
-
Advertising Account Executive
3 months ago
El Paso, United States Townsquare Media Full timeJob DescriptionJob DescriptionAdvertising Account Executive**This position requires you to work out of the El Paso office**At Townsquare, we are a team of driven individuals who push ourselves and those around us to grow personally and professionally. You can expect a dynamic and competitive work environment that fosters success, training, development, and...
-
Digital Solutions Specialist
3 months ago
El Paso, United States Townsquare Ignite Full timeDigital Solutions Specialist- Townsquare Ignite*This is an in the field digital media sales position that requires you to work closely and collaboratively with a team.*About Townsquare Ignite: Founded in 2010, Townsquare Ignite products and solutions are a combination of our owned and operated digital properties, our proprietary digital programmatic...
-
Windchill Developer
1 week ago
El Segundo, United States HCLTech Full timeHCLTech is a global technology company, home to 219,000+ people across 54 countries, delivering industry-leading capabilities centered around digital, engineering and cloud, powered by a broad portfolio of technology services and products. We work with clients across all major verticals, providing industry solutions for Financial Services, Manufacturing,...