Media Analyst
2 months ago
Beacon Technologies is seeking a Media Analyst for our client partner to work with our client's internal YouTube Paid Media buying team across various brands. This candidate will be in the YouTube space and assist the team in campaign optimizations.
RESPONSIBILITIES:
Assist in translating the Media Buying Strategy into campaign builds within the Google Ads platform. This includes campaign creation, trafficking, optimizations, and pacing across key drivers & content series.
Monitor competitors and macro trends and suggest campaign optimizations as needed.
Make real-time optimizations to maximize channel performance & media efficiency.
Collaborate with wider Integrated Marketing Communication teams to drive better YouTube paid media campaigns
Assist Sr Media Partners by setting up campaign builds in the system - determine campaign targeting, manage keyword lists, upload creative, develop ad copy, and execute A/B testing plans created by the management team.
Support Sr Media Partners on weekly reporting calls for each brand.
QUALIFICATIONS:
Bachelor's degree in Marketing/Business/Communications or related preferred.
1-2 years overall experience with 1-2 years YouTube Media Buying & execution required; Toy/Kid, Entertainment or Retail experience a plus.
Knowledge of YouTube platform, Google Ads, Google’s Display & Video 360 Software, and YouTube analytics platforms.
Knowledge of SEO practices, keyword research, and content optimization.
Skilled at Microsoft Excel Reporting (calculations, pivot tables, etc.).
About Beacon Technologies
Are you looking to advance your career in information technology? Beacon Technologies offers career advancement opportunities, extensive training, and excellent benefits including paying for health and dental premiums for salaried employees. In addition to providing interesting opportunities, Beacon Technologies provides that old fashioned, personal touch, so you feel like a part of the Beacon team.
Beacon Technologies, Inc. is an equal employment opportunity employer with a functioning Affirmative Action Plan. It is the policy of Beacon Technologies, Inc. to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, age, disability, marital status, citizenship, national origin,genetic information, ethnicity, ancestry, disability, medical condition, military and veteran status, or any other characteristic protected by law. Beacon Technologies, Inc. prohibits any such discrimination or harassment.
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