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Senior Media Buyer
3 months ago
Senior Media Buyer (Insurance – Lead Generation)
Apollo Interactive is seeking a proven, analytical, and resourceful team player to join our team as a Senior Media Buyer. This is a full-time position in our Los Angeles (El Segundo) office and will report to our Media Director. The position will work closely with our Media Buyer Team as well as our Affiliate Marketing Team.
The position will oversee managing multiple media campaigns across social, native and display advertising channels. The primary goal of these campaigns is to generate leads for our clients in the insurance and financial services industries. The Senior Media Buyer will be responsible for the overall strategy, media planning & executing, optimizing, and reporting of these campaigns.
Applicants must have at least 3 years of experience in Social Media Advertising and Digital Media Buying. Ideal candidates will have a combination of strong mathematical and analytical skills coupled with strong marketing insight and a creative mindset. We are looking for someone with experience generating insurance or financial service leads in Social Media Advertising platforms and at least one native/display network (ex. Taboola, Outbrain or Revcontent). The candidate must also be able to use Microsoft Excel for reporting and basic data analysis.
Responsibilities include:
· Manage daily execution of digital media campaigns across multiple social media platforms.
· Conceptualize and implement strategies for campaign creation.
· Make hands-on bid updates to meet and exceed KPI’s and CPL targets.
· Work with front-end development to build landing pages and ad units.
· Run A/B and multivariate tests on landing pages, creative, messaging and user experiences.
· Develop, maintain, analyze, and communicate detailed reporting of campaigns.
· Collaborate with cross-functional teams to align paid media efforts with overall business goals.
· Generate quantitative analysis and models to optimize campaign performance.
· Keep up to date with best practices and strategies.
· Help prospect and explore new potential advertising networks.
· Perform competitive research and other tasks as needed.
· Develop relationships with media vendors.
Qualifications:
· 3+ Years of experience with Meta Ads, Instagram, Reddit and TikTok
· Experience with Meta Ads lead generation for insurance or other financial services
· Experience with Display and Native ad networks such as Taboola, Outbrain and Revcontent
· Ability to strategize, analyze, and optimize campaigns.
· Excellent verbal and written communication skills
· BA/BS degree from 4-year university
· MS Excel skills
Benefits:
· Annual salary and performance review
· Career and Professional growth opportunities
· Health, dental and vision benefits
· 401(K) with company match
· Dynamic work environment
· Educational and social events
