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Marketing Specialist
2 months ago
Description
We are seeking an outgoing and highly creative Marketing Specialist to join our awesome team here at Fairlawn The ideal candidate will be a creative self-starter radiating positivity who can adapt to the ever-changing marketing needs of our portfolio.
The Marketing Specialist is a role within the Marketing & Sales Organization and will be based out of our corporate office in Champaign, IL. The role will be accountable for top-of-the-funnel real estate/property management marketing and sales initiatives and create an impactful digital presence to increase brand awareness. This includes ownership (management and execution) of marketing efforts through social media postings, website oversight, paid advertising, internal communications, and creative content. Additional accountabilities will include ad hoc property leasing support, vendor administration, training, and reputation management. The Marketing Specialist will report to our Director of Marketing & Sales.
What will you do?
Exemplify the core values of Be Kind, Be Flexible, Own It and Always Improve
Oversee social media marketing strategy and content marketing including web, email, social media, digital, print, and display
Manage day-to-day execution (organic content creation) of paid social media campaigns (Instagram, Facebook/Meta, LinkedIn, etc), set up conversion tracking, and strategically optimize campaign performance and media spending to maximize efficiency and effectiveness
Manage all existing paid media efforts, while being able to conduct thorough keyword research, market research, competitive research, and audience targeting research to build high-performing campaigns on an as-needed basis
Manage comprehensive marketing calendars across all categories for location and partner closely with internal managers to ensure alignment and accuracy. This includes acquiring expertise in the sales process and property operations, complying with Fair Housing, ensuring accuracy and relevance, and delivering a polished product
Vendor Manage current vendor partnerships including merchandising, digital execution, media management and sponsorship partners
Coordinate production of campaign materials, including print, environment, merchandise, and display content, including sourcing vendors, cost estimates, and bids
Stay current with the latest marketing and real estate industry trends, best practices, and competitive environment
Support reputation management at the company and property levels by offering oversight, responses, and solutions for improved ratings. Additionally, provide ad hoc pieces of training on great customer service
Develop and assess internal communications collaboratively, encouraging feedback
Actively engage and interact with individuals while attending and supporting corporate and social events
Provide a great customer experience through outstanding internal and external service
Learn and ensure compliance with all Fair Housing Laws including local, state, and federal housing regulations (We provide training)
Pivot, roll up your sleeves and jump in where needed
Why should you work here?
Competitive Pay and Incentives. We are ready to invest in you
Medical, Dental, Vision, and Life Insurance - Starting the First Day of Employment - to access care for positive health outcomes and your overall wellbeing
Employee-sponsored benefits including Short Term Disability, Life Insurance, Critical Illness, Accident, Flexible Spending, and H.S.A. Accounts to avoid costly medical expenses due to gaps and ensure that all your medical needs are met
401(k) Retirement Plan with Match to invest in your future wealth and retirement
Paid Vacation, Sick Leave, and Holiday Pay to help you reset and come back rejuvenated and refreshed
Monthly company events to promote team cohesion
Wellness Days to focus on being your best self. We want you to have time to disconnect and recharge in a way that works for you
The opportunity to work for a growing organization where you are valued and can have a direct impact
Quarterly off-site meetings with your manager to celebrate wins, issue solve and ensure you are set up for success. Plus, the process is rewarding, and the results are great for your career
Requirements
Who you are Wed love to hear from you if you:
Possess a Bachelor's Degree in Marketing, Sales, Advertising, Hospitality, Real Estate, or a related field, or hold an Associate's Degree in the same disciplines along with 4 years of relevant experience.
Have at least 3 years of marketing or sales experience, preference given to property management experience.
Have the ability to work closely with the property teams, different departments, and the community
Are proficient with relevant technology (e.g. Microsoft Office, AppFolio, Outlook, Adobe Illustrator, Basecamp, Asana, Monday) and can easily adapt to changing technology
Are proficient with social platforms (e.g. LinkedIn, Facebook, Instagram, Tik Tok, Pinterest, Twitter, Later, Hootsuite, Sprout)
Outstanding writing, editing, and proofreading skills with strong self-editing skills and a sense of voice and tone so that first drafts meet a high standard with minimal to no edits needed
Can give and receive real-time feedback with a positive mindset
Have the ability to work against deadlines and multi-task with changing priorities
Can work independently and also work closely with other team members
Embody our core values: Be Kind, Be Flexible, Own It and Always Improve
Some Additional Things You Will Need
Valid drivers license and dependable vehicle.
Availability to work longer hours and weekends during peak times including onboarding new properties, summer turnover and special events
Ability to travel and work from multiple locations
Must be able to complete the physical functions of the position including, but not limited to: ability to walk properties and complete physical inspections
Fairlawn Real Estate is a fast-growing real estate firm managing approximately 5,000 units throughout Central Illinois and Indianapolis. Our company uses the Entrepreneurial Operating System (EOS) to run and help grow our business the tools from EOS contribute to finding the right people and putting them in the right roles, effectively solving issues as they arise and building a culture of accountability. In short it gets everyone on the same page and working toward the same goals. If you have an ownership mindset and take pride in all the details, joining our team may be perfect for you
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