Sales & Marketing Solutions Analyst

3 weeks ago

Jacksonville, United States Dun & Bradstreet Full time

As a Marketing Solutions Analyst you will play a crucial role in driving sales and fostering customer relationships. Additionally, you will be responsible for understanding and guiding initial discovery of customers marketing needs, strategy, and reporting.

Essential Key Responsibilities

    • Sales Support & Subject Matter Expertise:
    • Receiving new sales opportunities and building sales pipeline through various channels to help close our Marketing Services Solutions.
    • Collaborating with the sales and marketing teams to develop strategies to effectively close deals and meet revenue targets.
    • Developing a deep understanding of our products and services to effectively communicate their features, benefits, and value proposition to potential customers.
    • Staying updated on industry trends, market conditions, and competitor offerings to position our solutions effectively.
    • Building Marketing Qualified Leads / Marketing Support:
    • Generating pipeline via marketing campaigns and other identified GTM tactics.
    • Participate in other marketing functions as needed, providing an opportunity to expand skills and experience in various areas of marketing, contributing to personal and professional development.
    • Sales Presentations and Demonstrations:
    • Creating compelling sales presentations and demonstrations to showcase our products and services to potential customers.
    • Tailoring presentations to address the specific needs and preferences of each customer to maximize engagement and interest.
    • Customer Relationship Management:
    • Understand customer needs, address any concerns, and ensure satisfaction with our services.
    • Provide Voice-of-Customer to product and sales team based on customer interactions and evaluation of customer usage and satisfaction data.
    • Facilitating introductions between customers and our Marketing Account Managers to initiate the campaign planning process and ensure a seamless transition from sales to implementation.
    • Negotiation and Closing
    • Leading negotiations with customers to establish terms of sales agreements and contracts that align with both parties' objectives.
    • Closing sales in a timely manner to meet or exceed sales/revenue targets and contribute to the overall growth of the company.
Education and Experience
    • Bachelors - Required
    • Masters - Preferred
    • Years of Experience: 2+
Additional Skills and/or Certifications
    • Bachelor's degree in Marketing, Advertising, Business, or related field
    • 2+ years of marketing & sales/sales support/customer service/account management experience
    • Proven expertise in Microsoft Office Suite (including PowerPoint, Excel, Word, etc.) and SharePoint
    • Experience with accessing/using a variety applications and systems: Salesforce, billing and contracting systems
    • Strong writing and presentation skills for external stakeholders
    • Ability to work collaboratively in a cross-functional team environment
    • Proven experience in digital marketing
    • Experience in campaign operations and marketing automation platforms preferably in a multi-channel or omni-channel environment
    • Agency background is preferred
    • A passion for marketing and a desire to stay updated on industry trends and best practices
    • Strong analytical skills and the ability to translate data into actionable insights
    • Excellent organizational and project management skills
Physical Requirements - North America Only
    • Ability to sit, speak and operate telephone and/or computer for long periods of time
    • Ability to handle pressure, stressful conditions, and conflict resolution
    • Ability to work day, evening and/or weekend hours as needed

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