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Assistant Director, Digital Marketing and

3 months ago

Chicago, United States Illinois Action for Children Full time

**ABOUT US**:
Illinois Action for Children (“IAFC”), a local, state, and national leader in the early childhood care and education sector for over 50 years. IAFC programs, services, and advocacy improve learning and life outcomes for children and families, including reducing the effects of poverty. IAFC works to ensure that every child in Illinois - particularly those in need - has access to the necessary resources to succeed in school and life.

Along with our mission, IAFC is committed to building and maintaining a diverse, equitable, inclusive, and anti-racist culture. We are dedicated to this pledge through our hiring practices and our focus on creating a culture and environment where diverse perspectives, ideas, and identities are valued and integrated into our way of working and servicing our staff and clients. IAFC staff represent a wide diversity of racial, socio-economic, gender, religious, and national identities. We welcome all applicants who share our mission and vision to join us in our essential work.

**SUMMARY**:
Under the direction of the Director of Marketing & Communications, the Assistant Director of Digital Marketing & Communications (ADDMC) leads the ongoing development and management of the intranet, external website(s), and other digital communications for Illinois Action for Children (IAFC). This includes facilitating collaboration, connectivity, and timely communication with the organization. The ADDMC is responsible for generating analytics to track and ensure the success of all digital marketing campaigns. The ADDMC creates graphic design conceptualization and execution in both digital and analog formats. The role requires the ability to liaise within the marketing function of IAFC and then translate that marketing vision into technology activation to deliver on marketing and organizational goals. All work must be completed with minimum supervision and in accordance with organization standards.

**ESSENTIAL DUTIES AND RESPONSIBILITIES** include but are not limited to the following. The organization reserves the right to add to, delete, change, or modify the essential duties and responsibilities at any time.
- Spearhead updating, tracking, and reporting on the Illinois Action for Children’s intranet and internet platforms. Scope needs, define project objectives, and develop web-based solutions to build consensus among target audiences.
- Design digital and print marketing collateral for the organization, such as flyers, simple brochures, invitations, social media graphics, etc. utilizing the Adobe Creative Suite and Canva, etc.
- Create and direct all content for digital marketing collateral.
- Monitor and assess online website traffic and create analytic reports as needed, particularly Google Analytics, to ensure we meet established goals.
- Drive traffic to IAFC’s website and microsites, and monitor click-through rates, weekly traffic, and engagement. Manage SEO optimization to help build targeted traffic to the website. Provide monthly reports to the Director of Marketing & Communications
- Oversee IAFC’s Content Management System to ensure a positive user experience.
- Manage the integration of data between platforms and streamline efficiencies to ensure systems seamlessly interconnect and enhance productivity and workflow. Ensure technical multimedia needs are secured and configured for IAFC events, including audio, video, and other electronic platforms.
- Develop, execute and maintain brand standards throughout all mediums.
- Work closely with IT staff, vendors, and consultants who provide infrastructure and technology support, and other related matters.
- Lead prototype, wireframe, design, code and optimize websites according to best practices and provide additional support and updates as needed.
- Host departmental training sessions to educate staff on various IAFC digital marketing initiatives.
- Work in collaboration with the Director of Marketing & Communications, as required.
- Assist with the development and execution of online fundraising efforts for departmental events.
- Maintain legal information of contractual agreement and content ownership, Digital Rights Management (DRM).

The organization may assign other duties/projects at its discretion.

**EQUIPMENT/SOFTWARE USED**:

- Open-Source CMS, i.e., WordPress, Drupal, Joomla, Adobe in-context editing, etc.
- PHP & MySQL, XHTML, CSS, JavaScript
- Adobe Creative Suite (Illustrator, InDesign, Photoshop, Dreamweaver, Flash)
- Mail Chimp
- General Office Equipment and Software (Microsoft Office including Word, PowerPoint and Excel)
- Google Analytics
- Online tracking software
- Salesforce, Online Fundraising, Donor Management & Database

**QUALIFICATION REQUIREMENTS**:To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

**EDUCATION and/or EXPERIENCE**:
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