Associate Director of Content Strategy

2 weeks ago

New York, United States NYU Langone Health Full time

**NYU Langone Health** is a world-class, patient-centered, integrated academic medical center, known for its excellence in clinical care, research, and education. It comprises more than 200 locations throughout the New York area, including five inpatient locations, a children's hospital, three emergency rooms and a level 1 trauma center. Also part of NYU Langone Health is the Laura and Isaac Perlmutter Cancer Center, a National Cancer Institute designated comprehensive cancer center, and NYU Grossman School of Medicine, which since 1841 has trained thousands of physicians and scientists who have helped to shape the course of medical history. At NYU Langone Health, equity, diversity, and inclusion are fundamental values. We strive to be a place where our exceptionally talented faculty, staff, and students of all identities can thrive. We embrace diversity, inclusion, and individual skills, ideas, and knowledge. _For more information, go to _nyulangone.org_, a_nd interact with us on _LinkedIn_, _Glassdoor_, _Indeed_,_ _Facebook_, _Twitter_, _YouTube_ and _Instagram_._

**Position Summary**:
We have an exciting opportunity to join our team as a Associate Director of Content Strategy.

Reporting directly to the Director, Cross-Channel Content Strategy, this role will collaborate with cross-functional leaders over other marketing, communications and advertising areas to craft integrated campaigns that promote NYULHs brand and storytelling both consistently and effectively.

**Responsibilities**:

- Content Strategy:_
- Own and develop content strategy for assigned platforms to enhance content creation, distribution, and optimization in a way that amplifies reach and impact; work closely with the Director of Cross-Channel Content Strategy to strategize and expand presence
- Contribute to content campaign planning and support development of the institution's content strategy agenda, identifying and embedding emerging trends to establish NYULH as a content leader for assigned platforms
- Define and incorporate audience insights and analytics to inform content strategy, better meet user needs and improve the user experience
- Conduct qualitative audits to drive consistency across all initiatives and campaigns to deliver the highest quality user experience
- Drive brand awareness, engagement, and business growth through compelling storytelling across online & digital signage platforms
- Develop & manage SEO strategy to optimize content for web platforms, improving organic visibility and driving traffic growth
- Ensure a consistent and impactful content experience across all assigned platforms and tools
- Content Development and Execution:_
- Develop and maintain an editorial calendar for assigned platforms, ensuring timely and relevant content updates
- Manage internal and external agency partners for content development
- Ensure consistent editorial use of NYU Langone brand voice across web properties and digital signage. Establish content governance processes, guidelines, and standards; develop and communicate content standards and nuances for assigned platforms as needed
- Develop and maintain taxonomies for key clinical areas based on SEO research.
- Evaluate key metrics against key performance indicators (KPIs) to drive data-driven enhancements to content strategies
- Monitor and improve audience engagement
- Collaboration and Leadership:_
- Partner with Content Strategy Lead peers to ensure content release schedules are aligned (when required) across all channels to reinforce consistent messaging and user experience
- Collaborate with the Media Relations team to effectively spotlight and optimize communications opportunities for media stories across assigned platforms
- Partner with Brand Standards and Governance Lead to ensure all content aligns with NYULH brand guidelines
- Operational Excellence:_
- Efficiently and effectively execute goals and priorities while adhering to organizational standards for delivering excellent work
- Leverage tracking tools to measure and define success compared to other institutions in specialty areas

**Minimum Qualifications**:
To qualify you must have a 10+ years of experience in content strategy, storytelling, and communications for large organizations
2+ years of editorial management experience leading effective content teams
Proven track record of developing and executing successful content strategies across platforms
Strong understanding of website and digital signage content management systems, digital experience platforms and other platform technologies
Strong understanding of user experience (UX) principles, digital design, and information architecture
Strong understanding of SEO best practices and tools
Passion for storytelling, content creation, and audience engagements
Excellent verbal and written communications and collaboration skills, with a demonstrated track record of effective stakeholder management
Ability to understand and learn from data-driven insights
Pro

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