Associate Director, Connections Strategy

Found in: Resume Library US A2 - 1 week ago


New York County New York, United States Digitas Full time
Job Description

As Associate Director, Connections Strategy focusing on CRM, your marketing, martech, data and CRM channel expertise will be essential to supporting and inspiring strategic direction for client engagements in the pharmaceutical industry.

Demonstrating an intimate understanding of how consumers interact with addressable channels and technology, you’ll focus on effectively solving clients' business challenges and inspiring connected and customer centric experiences through an orchestrated system of owned and addressable touchpoints powered by macro and micro insights.

Day-to-day, your role will include:

Analyzing and illuminating how consumers interact with CRM communications  through research and rigorous data analysis of performance data and segmentation insights

Mapping consumer experience/CRM journeys to identify high-impact moments for brands to connect, build loyalty and increase lifetime value

Partnering with analytics teams to guide the activation of data-driven segmentation insights and ideate contact strategies that a brand needs to provide to influence audiences

Identifying opportunities to leverage 1P & 3P data and marketing technology stack to improve CRM strategies and tactics

Briefing creative teams on customer centric CRM experiences

Assessing CRM maturity and opportunities for improving lifetime value

Designing orchestrated systems of brand communications, partnering with integrated marketing and creative teams to bring customer-centric experiences to life

Bring best practices to clients in integrated marketing communications across addressable channels like email, sms, web, direct mail and media

Building trusted client relationships, keeping them apprised of competitive activity, cultural shifts and consumer trends

Forming collaborative relationships with other agency capabilities, partner agency teams and third parties as necessary

Maintaining and evolving Connections team artifacts, demonstrating a consistent and repeatable approach to Connections Strategy outputs


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