Content Marketer

3 weeks ago


Chicago, United States CADDi Full time

About Us:
At CADDi, we're revitalizing American manufacturing by unlocking the potential of historical drawings and supply chain data. Our product, CADDi Drawer, empowers customers to break the cycle of reinventing the wheel, transforming individual tribal knowledge into valuable company assets. Equipping our clients with Drawer, we're paving the way for a more efficient and innovative manufacturing future.

Tech Crunch: CADDi raises $89 million Series C
**CADDi is seeking an experienced Content Marketer with SaaS experience and exposure to the manufacturing industry to join our dynamic Marketing team. This position will play a critical role in developing and executing content strategies to engage our target audience, drive traffic, and generate leads. Leveraging their deep understanding of the manufacturing industry vertical, they will create compelling and informative content that educates, inspires, and converts prospects into loyal customers.

**Key Responsibilities**:

- **Content Strategy**: Develop and execute comprehensive content strategies aligned with business objectives, target audience personas, and the buyer's journey.
- **Industry Expertise**: Utilize their knowledge of the manufacturing industry, including trends, challenges, and best practices, to create relevant and insightful content that resonates with the targeted audience.
- **SEO Optimization**: Optimize content for search engines to improve organic visibility, increase website traffic, and enhance lead generation efforts.
- **Lead Generation**: Collaborate with the demand generation team to create content assets that drive lead acquisition, nurturing, and conversion throughout the sales funnel.
- **Performance Analysis**: Monitor and analyze content performance metrics, including engagement, conversion rates, and ROI, to evaluate effectiveness and inform future content strategy and optimization efforts.
- **Content Collaboration**:Content Collaboration: Collaborate cross-functionally with product marketing, sales, customer success, and other teams to align content efforts with overall business objectives and ensure consistency in messaging and branding.
- 3-5 years experience in content marketing, working for a vertical SaaS company, or another B2B solution within the manufacturing industries. OR direct experience working in engineering & procurement for a major manufacturer.
- Deep understanding of work processes or trends within the manufacturing sector.
- Proven track record of creating and executing successful content marketing campaigns that drive measurable results.
- Excellent writing, editing, and storytelling skills, with the ability to simplify complex concepts and engage diverse audiences.
- Strong analytical skills and proficiency in using data-driven insights to optimize content performance and inform strategy.
- Experience with content management systems, SEO tools, and analytics platforms.
- Creative thinker with a passion for innovation and a relentless pursuit of excellence.
- Ability to thrive in a fast-paced, collaborative environment and manage multiple

**Why join us**:
How to Apply:
CADDi is an equal opportunity employer and values diversity in our workforce.

**Benefits**
- Health Insurance
- 401k
- Stock Options
- Parental Leave
- Annual Leave
- Referral Bonuses
- Commuter Benefits



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