SEO Content Writer

2 weeks ago

Chicago, United States EM Search Consulting, LLC. Full time

SEO Content Writer


As an SEO Content Writer, you will create helpful, SEO-optimized content for clients’ websites. In addition to writing new content, you will also analyze, revise, and add to existing content. All content will be written with the following goals in mind:


  • Comprehensively satisfy the search intent of targeted keywords
  • Adhere to SEO best practices
  • Demonstrate expertise/authority/trustworthiness
  • Match writing style to the target audience and/or client feedback
  • Close content gaps with competitors
  • Encourage action (schedule service, buy products, etc)


Writing will be the primary focus of this role. That said, successful candidates must also be comfortable analyzing search data and client goals. Doing so will enable writers to prioritize content topics according to the expected impact. Candidates must also be comfortable analyzing performance data and competitor content to inform decisions about specific pieces of content.

This role will work closely with SEO Managers and SEO On-Page Specialists to produce useful content that drives organic traffic and leads to client sites. Ideal candidates will have exceptional writing, editing, and organizational skills. Candidates should also have an affinity for technology and the ability to quickly learn new systems to aid writing and decision-making. 


Responsibilities:

  • Conduct in-depth research on industry-specific topics relevant to SMBs, understanding the unique challenges and opportunities they face.
  • Create engaging and informative content that resonates with the target audience of our clients, such as blog posts, service pages, and landing pages.
  • Analyze existing content for SEO opportunities and revise/expand content to improve organic rankings, traffic, and lead generation.
  • Examine competitor content to discover topic/keyword gaps in clients’ content.
  • Utilize keyword research tools to identify high-value keywords and phrases for informational content.
  • Utilize writing assistants to aid with SEO optimizations.
  • Output quality content based on EMSC’s token system (an average of 40x, ~500-word pieces of content monthly).


SEO Optimization for Local Markets

  • Optimize content with a focus on local SEO strategies to improve the online visibility of our clients in their respective regions.
  • Analyze keyword lists to determine those with the highest likelihood to drive leads to the client.
  • Write/revise page titles and meta descriptions to improve organic rankings and click-through rates.
  • Identify interlinking opportunities and add links to new and existing content.


Client-Centric Content Strategy

  • Collaborate with SEO Managers and occasionally clients to understand each client’s business goals, brand voice, and customer base.
  • Provide feedback/suggestions about content strategies for existing and planned content to help keep programs on track toward achieving client goals.


Editing, Proofreading, and Client Feedback

  • Edit and proofread the content you write to ensure that it is free from errors and aligns with the client’s brand voice and objectives.
  • Incorporate feedback from clients to ensure content meets their expectations and requirements.


Performance Analysis

  • Track and monitor the performance of content in terms of local search rankings, web traffic, and customer engagement.
  • Make reasoned decisions about future content based on the performance of existing content.


Qualifications

  • Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
  • 1-2 years of experience in content writing, with a focus on SEO and digital marketing for SMBs.


Requirements

  • Exceptional writing, editing, and organizational skills
  • Ability to adjust writing styles to cater to specific audiences and/or client feedback
  • Proficiency in keyword research and local SEO strategies with the aid of tools such as SEMrush, AHrefs, and SERanking
  • Strong understanding of the unique marketing needs of SMBs
  • Capable of analyzing a website’s SEO performance and client goals as a means of prioritizing content needs
  • Excellent time management skills and ability to meet tight deadlines
  • Ability to work independently while producing consistently high-quality work
  • A proactive attitude toward enhancing SEO knowledge and self-development
  • Ability to manage content calendars to assure proper materials distribution
  • Ability to learn new technologies quickly to simplify existing responsibilities


Preferred Skills

  • Experience with content management systems (e.g. WordPress)
  • Familiarity with Google Analytics and Google Search Console
  • Basic knowledge of HTML
  • Knowledge of industry-specific challenges faced by SMBs
  • Experience creating content for various industries such as home services, healthcare, legal, etc
  • Bilingual (verbal and written) is a plus
  • Experience with WordPress
  • Experience with various social media platforms, including Google Business Profile and/or Apple Business Connect
  • On and off-page SEO experience



This will be a hybrid-remote position for anyone in the Chicagoland area, requiring at least three days a week in our West Loop office. 


To Apply:

If you feel that you have a way with words, an eye for detail, and an interest in technology, we would love to hear from you  Please submit your resume, samples of your writing abilities, and a cover letter detailing your suitability for the role.


  • SEO Content Strategist

    1 month ago

    Chicago, United States Logical Media Group Full time

    An SEO Content Strategist at Logical Media Group will be responsible for various digital marketing activities, primarily focused on creating and developing strategy for copy with Search Engine Optimization (SEO) best practices in mind in order to boost visibility of client marketing efforts and Logical Media Group internal marketing efforts, particularly in...

  • SEO Content Strategist

    2 weeks ago

    Chicago, United States LMG Staffing Solutions Full time

    An SEO Content Strategist at Logical Media Group will be responsible for various digital marketing activities, primarily focused on creating and developing strategy for copy with Search Engine Optimization (SEO) best practices in mind in order to boost visibility of client marketing efforts and Logical Media Group internal marketing efforts, particularly in...

  • SEO Content Strategist

    4 weeks ago

    Chicago, United States Logical Media Group Full time

    Job DescriptionJob DescriptionAn SEO Content Strategist at Logical Media Group will be responsible for various digital marketing activities, primarily focused on creating and developing strategy for copy with Search Engine Optimization (SEO) best practices in mind in order to boost visibility of client marketing efforts and Logical Media Group internal...

  • Content Writer

    5 days ago

    Chicago, United States Rise25 Full time

    Job DescriptionJob DescriptionJob Details:  Are you a podcast-lover who excels at writing? Do you want to help change the world, one relationship at a time? Rise25 is looking for a Content Writer to create podcast show notes for a wide range of B2B clients.   Job Description:  As a member of our content team, your primary responsibility will be to...

  • AI Content Writer

    3 weeks ago

    Chicago, United States DataAnnotation Full time

    DataAnnotation is committed to creating quality AI. Join our team to help train AI chatbots while gaining the flexibility of remote work and choosing your own schedule.We are looking for a *professional content writer and copy editor *to join our team and teach AI chatbots. You will have conversations with chatbots in order to measure their progress, as well...

  • AI Content Writer

    2 months ago

    Chicago, United States DataAnnotation Full time

    DataAnnotation is committed to creating quality AI. Join our team to help train AI chatbots while gaining the flexibility of remote work and choosing your own schedule.We are looking for a *professional content writer and copy editor *to join our team and teach AI chatbots. You will have conversations with chatbots in order to measure their progress, as well...

  • AI Content Writer

    1 month ago

    Chicago, United States DataAnnotation Full time

    DataAnnotation is committed to creating quality AI. Join our team to help train AI chatbots while gaining the flexibility of remote work and choosing your own schedule.We are looking for a *professional content writer and copy editor *to join our team and teach AI chatbots. You will have conversations with chatbots in order to measure their progress, as well...

  • Content Marketing Manager

    2 months ago

    Chicago, United States UX Hires Full time

    Content Marketing Manager - RemoteOur client is simplifying the chaos of the events industry through powerful, easy-to-use technology and is seeking a rockstar to join their growing team.We are seeking a Content Marketing Manager to lead all aspects of content strategy, planning, and execution for our rapidly growing brand. Reporting to our Director of...

  • Revenue Operations Account Manager

    2 weeks ago

    Chicago, United States OneIMS Group Full time

    Job DescriptionJob DescriptionOneIMS Group is seeking a highly motivated and skilled Revenue Operations Account Manager with expertise in HubSpot, SEO, and Content Marketing to join our dynamic marketing Agency. As a Revenue Operations Account Manager, you will play a crucial role in managing and optimizing sales & marketing operations to drive success for...

  • Digital Content Writer

    2 months ago

    Chicago, United States Black Diamond Technologies Full time

    Job DescriptionJob DescriptionBlack Diamond Technologies is looking for a Digital content writer and Marketer to help write highly creative content that will help drive traffic. There will likely be a variety of industries, but content creation experience in technology is a plus.Responsibilities include:Working with project stakeholders to create compelling...

  • AI Content Writer

    4 weeks ago

    Chicago, IL, United States DataAnnotation Full time

    DataAnnotation is committed to creating quality AI. Join our team to help train AI chatbots while gaining the flexibility of remote work and choosing your own schedule. We are looking for a *professional content writer and copy editor *to join our team and teach AI chatbots. You will have conversations with chatbots in order to measure their progress, as...

  • Content Marketing Manager

    7 days ago

    Chicago, United States Sphera Full time

    Sphera is a leading global provider of enterprise software and services that enables companies to manage and optimize their environmental, health, safety and sustainability. Our mission is to create a safer, more sustainable and productive world. Sphera is a portfolio company of Blackstone, a U.S.-based alternative asset investment company that focuses on...

  • Content Editor/Author/Writer

    4 weeks ago

    Chicago, IL, United States DataAnnotation Full time

    DataAnnotation is committed to creating quality AI. Join our team to help train AI chatbots while gaining the flexibility of remote work and choosing your own schedule. We are looking for a *professional content writer and copy editor *to join our team and teach AI chatbots. You will have conversations with chatbots in order to measure their progress, as...

  • SEO Strategist

    1 month ago

    Chicago, United States DAC Group Full time

    **Leading digital performance marketing agency seeks a SEO Strategist** Do you have the **enthusiasm **to rise to each challenge, the **execution **to drive outrageous performance, the **curiosity **to continually expand your knowledge, and the **courage **to propose original solutions to perplexing problems? Then you may have just found the perfect...

  • SEO Strategist

    7 days ago

    Chicago, United States DAC Full time

    Leading digital performance marketing agency seeks a SEO Strategist Do you have the enthusiasm to rise to each challenge, the execution to drive outrageous performance, the curiosity to continually expand your knowledge, and the courage to propose original solutions to perplexing problems? Then you may have just found the perfect opportunity at a performance...

  • SEO Strategist

    2 weeks ago

    Chicago, United States DAC Full time

    Leading digital performance marketing agency seeks a SEO Strategist Do you have the enthusiasm to rise to each challenge, the execution to drive outrageous performance, the curiosity to continually expand your knowledge, and the courage to propose original solutions to perplexing problems? Then you may have just found the perfect opportunity at a performance...

  • Digital Content Writer

    6 days ago

    Chicago, United States PLS Financial Services, Inc. Full time

    PLS®: People. Location. Service PLS—which stands for People – Location - Service—is a leading retail provider of alternative financial services. The PLS Group, headquartered in Chicago, is comprised of over 200 financial service centers in 12 states. Through our check cashing stores, we provide consumers with convenient financial products and services...

  • Digital Content Writer

    6 days ago

    Chicago, United States PLS Financial Services, Inc. Full time

    PLS®: People. Location. Service PLS—which stands for People – Location - Service—is a leading retail provider of alternative financial services. The PLS Group, headquartered in Chicago, is comprised of over 200 financial service centers in 12 states. Through our check cashing stores, we provide consumers with convenient financial products and services...

  • Manager, Content Marketing

    4 days ago

    Chicago, United States Hireology Full time

    **Hireology’s technology empowers businesses to build great teams. Over the last 13 years, we’ve grown from a startup to a market-leading organization with over 170 team members, and we’ve created an award-winning culture that makes this company an amazing place to work. It’s with that in mind that Hireology is looking to add a Content Marketing...

  • SEO Analyst

    6 days ago

    Chicago, United States Perfect Search Media Full time

    What's This Position All About?Are you obsessed with the idea of helping clients improve their digital presence? Love to grow your hands-on experience helping clients with everything from strategy to implementation and beyond? Ready to join a fun, supportive and collaborative team? Look no further! Perfect Search has all the tools and technology you will...