Content & Event Marketing Associate
2 weeks ago
At CancerIQ, our technology is expanding access to precision cancer prevention, early detection & treatment to more patient populations. We build software and design services that make it easy for health systems to use genetic information to get ahead of cancer at scale. Our best-in-class, science-based platform is proven to double genetic counseling service capacity, quadruple genetic testing uptake & significantly improve screening compliance. To date, CancerIQ has raised over $26 million to deliver on our mission, with our Series B funding round led by Merck Global Health Innovation Fund and Amgen Ventures.
Our team is made up of a committed, all-in group of people who are as driven to ending cancer as we know it as the providers and patients we serve. This has led to a growing network of over 200 clinical locations across the country, with a robust ecosystem of partners in the diagnostic and genomics space behind us. But we’re committed to scaling quickly – in this era of tremendous progress against cancer, we’re looking for people to be just as tremendously committed to their work at CancerIQ. If you want your work to matter, join us.
The RoleWe are seeking a driven and entrepreneurial Content & Event Marketing Associate to join our growing team. Working directly with the VP Marketing, you will play a pivotal role to execute on our mission of making equitable cancer prevention, early detection, and treatment accessible for all. This role is ideal for someone with a passion for changing the way patients experience healthcare delivery and a commitment to making a real difference in the fight against cancer. You will play a pivotal role in multiple areas of content and event marketing, gaining valuable experience across the marketing flywheel while developing and executing strategies that enhance our brand presence, engage our target audiences, and drive business growth.
Key Responsibilities- Assist in managing our CRM (HubSpot) including: sales enablement content, website, landing pages, and marketing workflows.
- Conceptualize, write, and design content for a B2B social media audience.
- Create and execute marketing and sales email campaign.
- Cut, edit, categorize, and market an extensive video library of customer testimonials.
- Design and maintain landing pages and forms in Hubspot to distribute content and generate leads.
- Assist in the planning and execution of conference and in-person event marketing strategies, including booth setup, lead generation workflows, and promotional activities.
- Produce product videos and website copy to clearly articulate the benefits and use cases of CancerIQ products, and create sales collateral to support the sales cycle.
Requirements
- Bachelor’s degree (Preference for Marketing & Communications majors, but if you have ample internship or professional experience in this field and an unrelated major, don’t let this discourage you)
- At minimum 1-2 years of experience B2B marketing with a track record of driving top-of-funnel lead generation, preferably in SaaS, or healthcare technology.
- Fluency in: video editing, CRM management (HubSpot preferred), social media, content strategy, graphic design tools (Canva, etc).
- A strong sense of prioritization and time management.
- Experience with digital marketing tools, particularly Hubspot; Hubspot Certification in Inbound Marketing and Sales Enablement is preferred.
- Ability to learn complex products targeting multiple user and buyer personas and thrive in a fast-paced, high-growth, and ambiguous environment.
Benefits
- Competitive pay and benefits (Health, Vision, Dental, HSA/FSA, EAP, 401-K, Commuter Benefits)
- Headquartered in Chicago's iconic Wrigley Building, with complementary Water Taxi service to and from Union and Ogilvy Stations
- Complementary gym membership with daily instructor-led classes located in the building
- Generous company paid holidays and monthly CancerIQ mental health days
- Formal training and professional development opportunities
- Bi-annual "All Hands" weeks where local Chicago employees convene and connect with employees based in other cities
- Passionate, high-energy culture with a team of people that are excited to get stuff done and make an impact
- Building things that save lives
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