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Vp - Social, Influencer, Partnerships

4 months ago

New York, United States NewGen Full time

NewGen is a social-first creative and creator agency that stands at the forefront of culture, creators and community.

On a mission to challenge outdated advertising methodologies, and present a new way of doing things, it exists to revolutionise social connections, making advertising more relevant, engaging, fun, and effective.

With its genesis as a gaming influencer agency, it has honed its community expertise, connecting with modern consumers in a way that aligns with how it interacts, share, and make decisions in the digital age.

Want to join the team, here are our three non-negotiables.
- Input - Join in, take part, be heard and contribute, team members looking for an easy ride won’t succeed here.
- Output - Focus on quality, if you’re not happy with what we’re creating then stop and ask why. Everything we create should be good enough for your portfolio.
- Together - Most importantly, achieve it together Not feeling it, that’s okay we’re one team and support each other every step of the way. No egos. No judgment.

What’s it like in the New York office?
- Startup culture in a larger agency group. Our New York office will be the starting point for Kairos in the US. We’ll be a startup business with the backing of a well-established agency in the UK, giving us the best of both worlds.
- Hybrid culture - As a start-up in the US we know the importance of face time regularly. We equally understand the importance of flexibility. Our US team will be required in office 3 days a week minimum. We’re based on Broadway so right in the middle of the hustle and bustle.

**The Role**

Kairos is looking for a VP, Social, Influencer & Partnerships who will be responsible for the delivery of client projects across social media, influencer marketing & partnerships. We’re looking for an all-around superstar who knows how to deliver projects for major brands across a variety of industries including gaming, tech, FMCG, hospitality and more. This role is crucial in driving the success of Kairos, as the key contact for our partners you will be responsible for the following:

- Concepting and delivering projects across Social, Influencer & Partnerships. Be proactive in recommending ideas to the team and our clients, ensuring they help promote success across client KPIs.
- Delivering client expansion through the delivery of 5-star service. We pride ourselves on delivering work in such as way that our clients talk about us to their colleagues. You’ll be at the centre of that, challenging our teams to deliver on time and to a high standard.
- Take responsibility for keeping projects on track, and being the key stakeholder that teams come to when they need help answering questions or pointing in the right direction.
- Promote the commercial success of the business by taking a level of responsibility for commercial growth of key accounts alongside our client success team.
- Be involved at the start of briefing processes, working with clients to truly understand their challenge and ensure it translates well into a brief that is shared with the team.
- Managing our social, influencer & partnerships teams to deliver outstanding service to our clients in response to briefs/aligned to agree scopes.
- We’re a small team in the USA, with big ambitions - being able to roll up your sleeves and help teams deliver work by carrying out tasks outside of your remit when necessary.
- Market the agency through being a key advocate of the business on social media, in press and through wider marketing efforts.
- Pushing the business to deliver better service, day in, day out, whilst maintaining focus on work/life balance.
- Be transparent and open with the opportunities and risks with our clients, helping them feel that they have the best support system in place.
- Promote education of social, influencers and partnerships across the business through workshops.
- Delivery of project reports, whilst also hosting internal workshops and wash-ups to review work that has been completed to help us learn more about what can be improved and what should be celebrated.
- Financial planning for key accounts - owning the scoping, and financial structure needed to deliver projects and being able to articulate your rationale against any client questioning.

**What you need to know to succeed**

As a digital marketing agency that specializes in social media, it’s imperative that you understand and are able to demonstrate experience of the following:

- Social media landscape, you stay up to date with the latest platforms and can articulate their differences and opportunities to clients. This includes but is not limited to, Reddit, Discord, Instagram, Twitter, YouTube, Twitch, Facebook, Snapchat.
- Helpful - The gaming industry - a lot of our clients come to us as we’re specialists in the gaming space. Having knowledge of the industry, what’s happening, what’s working, what isn’t, and being able to impress clients with your expertise