Transportation Marketing Coordinator

2 weeks ago

Santa Monica, United States City of Santa Monica Full time

**Job Summary**:
**DEFINITION**
- Develops, coordinates and implements marketing and community engagement initiatives for the Department of Transportation (DoT) that engage and inform stakeholders.

**SUPERVISION**
- Works under the general supervision of the Transit Community Engagement and Customer Experience Administrator and/or designee who outlines work, monitors work in progress and reviews completed work. Exercises general supervision over assigned staff and outside vendors, as assigned.

**Representative Duties**:

- Develops marketing plans and coordinates work activities with internal and external partners to launch creative marketing and community engagement campaigns in a timely and consistent manner.

Creates and maintains the department’s social media marketing plan and editorial calendar.

Manages daily social media scheduling, communications, social listening, and responses.

Ensures that all paid and organic posts are accurate, timely, relevant, and on brand. Drives key strategic priorities and/or goals to better reach target audiences.

Performs in-depth analytics across platforms to understand opportunities, identifies trends, and recommends new ways to attract and retain stakeholders, and broaden reach and engagement.

Produces accurate weekly and monthly reports/presentations on overall channel performance and makes recommendations for improvement.

Monitors campaign success metrics, including return on investment (ROI) and conversions.

Prepares copy and marketing materials that align with DoT’s strategic priorities, including digital asset, print collateral, and website copy.

Maintains best practice standards related to web content and search engine optimization.

Writes creative briefs and works effectively with graphic designers, illustrators, photographers, videographers, and printers to develop marketing materials.

Negotiates, coordinates and monitors work by marketing, community engagement and advertising consultants. Ensures that contract work is done on schedule, on budget and in accordance with the terms and conditions of the contractual agreement.

Verifies consultants’ invoices and works with the Finance Department to ensure delivery of timely and accurate payments.

Prepares and maintains financial spreadsheets and documents related to marketing initiatives. Provides data needed for preparation of campaign and division annual budgets.

Coordinates and implements stakeholder outreach activities for community programs and services.

Collaborates with staff to develop, maintain, and strengthen relationships with community-based organizations, key stakeholders, and other partners.

Evaluates emerging trends, best practices, and technologies. Provides thought leadership and perspective for adoption, where appropriate.

Performs other duties as assigned.

**Requirements**:
**KNOWLEDGE, ABILITIES AND SKILLS**

**Knowledge of**:
Principles, practices, concepts, and techniques used in developing and executing marketing, public information, and customer engagement plans, programs, and strategies.
- Digital marketing and advertising strategies, tools, resources, and best practices
- Social media including channels, platforms, content, analytics, advertising and creative
- HTML, CSS, SEO and marketing automation technology is a plus
- Methods for acquiring and using data to identify trends and metrics
- Principles and procedures related to research, record keeping, business and report writing, and contract negotiation
- Principles of community engagement and partnership development and management
- Vendor and client relationship management
- Principles of customer service
- Basic supervisory techniques

**Ability to**:
Develop and implement marketing plans
- Generate, coordinate, and analyze reports, statistics, data, and program outcomes
- Perform outreach for community programs and services
- Communicate effectively and present ideas and concepts orally and in writing
- Follow direction, ask questions, problem-solve, and manage multiple priorities
- Work in a demanding, fast-paced environment and bring creative ideas to the organization
- Organize and be detail-oriented during the editing, drafting, publishing processes of content creation
- Use social media scheduling and marketing tools
- Maintain confidentiality
- Negotiate, coordinate, supervise, and evaluate contract services
- Learn governmental budget concepts and principles
- Prepare and present effective presentations
- Analyze problems and develop effective and realistic solutions
- Work independently and as part of a team
- Establish and maintain effective and cooperative working relationships with City employees, City departments, community, consultants and the general public
- Provide effective customer service

**REQUIREMENTS**

**Minimum Qualifications**:

- Education: Any bachelor's degree from a recognized accredited college or university. Graduation from an accredited college or university with a bachelor's

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