Product Marketing Manager

2 weeks ago

Santa Monica, United States Accelerate HC Full time

Title: Product Marketing Manager About our Client: Our client is at the leading edge of the Industrial Internet of Things (IIoT) sector, specializing in the development of advanced IoT controllers and comprehensive software solutions that track usage, location, and many other critical data points. Their innovative products, including advanced joysticks for boom lifts and scissor lifts, are designed for various applications across the construction and agriculture industries.About the Role:They are seeking a highly strategic and proactive Product Marketing Manager to join their dynamic team. This pivotal role involves leading the marketing initiatives for their IoT solutions, with a strong focus on creating compelling value propositions and developing effective go-to-market (GTM) strategies. The role targets various markets, including OEMs (for example, companies like Caterpillar), rental companies (such as United Rentals, Herc Rentals), and mid to large-sized entities in the construction, transportation, and agriculture sectors.Key Responsibilities:Market Research: Undertake comprehensive market research to grasp industry trends, customer needs, and the competitive landscape, particularly evaluating opportunities with OEM partnerships and rental companies.Competitive Analysis: Pinpoint and analyze key competitors within the IoT and industrial equipment domain to refine marketing strategies.Ideal Customer Profile (ICP) Development: Continuously define and refine the ICP to ensure marketing and sales strategies are aligned with the most profitable market segments.GTM Planning: Spearhead the creation and implementation of comprehensive go-to-market strategies for both new and existing products.Value Proposition Definition: Craft and convey clear, compelling value propositions, working closely with customers to pinpoint opportunities through scenario-based analysis.Collateral Creation: Produce a variety of marketing and sales collateral, collaborating with content teams to further drive interest and support sales initiatives.Sales Support: Serve as the main marketing liaison for the sales team, equipping them with essential tools and support to meet sales objectives.Qualifications: Bachelor's degree in Marketing, Business Administration, or a related field.At least 3 years of product marketing experience, with a preference for backgrounds in technology, IoT, or industrial sectors.Experience in industries that foster partnerships between OEM and third-party manufacturers, such as construction, automotive, or airline sectors.A solid understanding of the construction and agriculture industries.A proven track record of developing effective GTM strategies and marketing collateral.Exceptional analytical skills, along with a talent for critical thinking and problem-solving.Excellent communication and interpersonal abilities.What They Offer:A competitive salary and benefits package.A creative and innovative work environment.The chance to work with cutting-edge technology in the industrial IoT space.Numerous opportunities for personal and professional growth.

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