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Director, Marketing

4 months ago

New York, United States De Beers Group of Companies Full time

Company Description
- Who We Are: De Beers Jewellers

As part of De Beers Group, we are The Home of Diamonds since 1888, bringing our pioneering diamond perfection to our clients through over 30 stores and a worldwide digital presence.

At De Beers Jewellers we are committed to guiding individuals on their personal journey of discovery. Harnessing nature’s finest work of art, De Beers Jewellers hand select the rarest natural diamonds, creating distinctive designs, each as unique as its wearer.

The key to success within our brand is an attitude of excellence, passion and delivering for our clients. We seek motivated, ambitious people who will thrive in an environment which fosters collaboration, inclusivity and creativity.

**Job Description**:

- The Director of Marketing & Communications will work with and support the Managing Director to shape De Beers Jewellers reputation, working on key campaigns and projects across the region including how De Beers Group communicates with external audiences on the Building Forever Initiatives.

Create a compelling global market positioning for that aligns a clear strategic direction along with building a leading, sustainable global brand. Takes full responsibility for all marketing activities across North America and utilises a strong digital communication focus to ensure commercial and strategic goals are met. Partnering with the MD to help drive business performance and build a strong, unified De Beers Jewellers culture whilst being closely aligned to the commercial imperatives.

The Director is responsible for delivering the marketing & communications strategy and tools for De Beers Jewellers, as well as De Beers Group consumer facing activities. A focus of this role is to provide direction and support to the North American marketing and communications network, ensuring they are fully immersed in the Company’s strategy.

It will involve working cross-functionally and collaboratively to ensure an integrated 360° approach to marketing & communications.

Manage a team of 2 with 2 direct reports - Public Relations & Media Coordinator and Marketing Supervisor, Brand Events

Responsible for leading, motivating and inspiring the team to achieve business objectives and meet deadlines.

**Communications Strategy**
- With the Managing Director, develop and implement integrated global communications strategies for De Beers Jewellers campaigns and programmes in order to build brand awareness and support business objectives;
- Execute first class global PR campaigns and ensure they are fully immersed in the Company’s strategies; and support the successful roll out of local campaigns, as well as cross functional teams across the company;
- Manage the creation of communications toolkits including Press Releases, PR messaging, assets and materials and disseminate to the region;
- Develop and execute amplification plans for new product launches, communication themes/programmes and partnerships as well as initiatives within the four Building Forever pillars;
- Develop crisis and issues management process for central and local teams and manage any central crisis situations in collaboration with Corporate Affairs team; and
- Proactively seek new partnership opportunities for De Beers Jewellers in line with brand values, reputation and prestige

**External and Internal Communications**
- Manage the creation of all PR messages for DBJ global campaigns and collections, as well as trade, corporate and consumer press materials (press releases, Q&As, factsheets), CEO statements and internal comms for global and market use;
- Manage the dissemination of information regarding PR initiatives to the global PR network, central marketing, operations, ECA;
- Manage writing copy, press Q&As and quotes on behalf of the Brands’ CEOs
- Responsible for verifying all centrally driven PR messages and press materials with legal team;
- Management of key strategic projects (e.g. Responsible Sourcing) and the creation of content/assets for cross-functional, cross-market use;
- Manage international media requests outside of PR network; and
- Support the ROW team and review/revise press materials where necessary.

**Copywriting**
- Manage copywriting needs for regions and cross functional teams (e.g. CRM, E-commerce, Origins etc.); and
- Proactively manage any updates of copy across all platforms.

**Events**
- Manage global event calendar, including concepts/guidelines for execution;
- Develop strategy and plan for PR events - including managing the production and delivery of the event with the support of the relevant team members;
- Manage and oversee the quality and timely production of materials and event management (DBJ High Jewellery launch, mine trips, central jewellery schedule etc.).

**VIP & Influencers**
- With the MD, develop an influencer strategy and identify global, long-term, VIP & Influencer talent with a view to amplifying our existing reach and engagement;
- Explore and manage pay-