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Associate Manager, Consumer Engagement

4 months ago

Austin, United States Vital Farms Full time

Finding the right place to grow your career isn't (over) easy, so we're here to help by sharing a few reasons why the grass is greener at Vital Farms. We think you'll appreciate our focus on Conscious Capitalism, which drives business decisions that benefit all our stakeholders (leading to even better business results). You might be drawn to our innovative approach and refusal to settle for the "way things have always been done." Or you could find it exciting to grow your skills while working for an industry-leading brand. Whether you're into our values, our brand, or our egg-cellent puns, we hope you'll join our Crew and help us change the world 108 square feet at a time

**Your Role**:
Vital Farms' Associate Manager of Consumer Engagement is responsible for developing and executing consumer advocacy programs that drive engagement with some of our most loyal consumers and inspire them to advocate on our behalf. This role is accountable for refining and growing our two existing programs and launching new programs from the ground up based on consumer insights that will enable us to build long-term, trusted relationships with our Vital Farms consumers.

This highly collaborative role regularly partners with other teams across the organization to serve our consumer stakeholders, track program results, and implement new strategies. It requires high autonomy, an entrepreneurial spirit, a deep understanding of consumer behavior, and knowledge of best-in-class marketing programs that develop strong consumer advocates.

**What You'll Do**:

- Here are the egg-citing projects and responsibilities you can expect from this role:_
- Own the strategy and execution for all existing consumer advocacy programs, including our brand ambassador program (more about this below), which we call "VFF" (like BFF)
- Launch new programs from the ground up, taking an insights-based approach to build strategy and determine program KPI's and execution
- Measure and track overall program performance against KPI's and make data-driven improvements
- Assist with the quantifying program impact and strategic recommendation for future of programs
- The Ambassador Program, which we call "VFF", responsibilities include:_
- Optimize and manage the ambassador program strategy to grow our formalized community of brand advocates
- Lead the recruiting and onboarding process for brand ambassadors
- Develop and own the 12-month ambassador campaign roadmap that is anchored in amplifying key brand campaigns and initiatives
- Manage the ambassador content strategy: create newsletters, social media content, and other communication materials to drive engagement and awareness of the program
- Manage day to day communications with ambassadors, ensuring they have a premium experience with our brand that builds trust and positive long-term relationships
- Measure and track overall program performance against KPI's and make data-driven improvements
- Other key responsibilities include:_
- Strong cross-functional collaboration to align consumer engagement initiatives with broader business goals and initiatives
- Budget management
- Implement a digital tool to support the ambassador program
- External vendor management
- Nurture and engage with our loyal consumer database through various touchpoints annually
- Ensure brand messaging is up to date across all program touchpoints
- Stay apprised on the latest social and industry trends, tools and strategies and understand how they may help grow the business
- Use storytelling to connect to brand objectives to consumer needs and ambassador communication
- Commit to cultivating an inclusive community ecosystem that resonates with consumers and represents the vast experiences of the people in our community

**What You Bring to the Table**:

- Bachelor's Degree in marketing, communications or equivalent work experience preferred.
- 4+ years of experience in related community marketing communications roles, with some in-house experience preferred, with 1+ years operating within a strategic capacity
- **Ability to travel 10% for company onboarding, team meetings, and other business needs**:

- Proficiency using Microsoft suite of products (Outlook, Word, Excel, PowerPoint, etc.).
- Excellent organization skills and attention to detail.
- Passion for Vital Farms and understanding of our commitment to honesty and transparency. You give a sh*t about ethically minded food production and purpose-driven brands.
- Proven track record of executing ambassador and community-building programs that are delivered timely and within budget.
- Strong communication, interpersonal and writing skills with the ability to effectively convey messages across all stakeholders.
- Desire to work in a fast-paced, problem solving and solution-focused environment. Said another way: you don't like monotony
- You share our values of Humility, Empathy, Growth, Ownership and Competition. You believe "we" is greater than "me".
- You hold yourself to the