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Brand Channel Manager

3 months ago

Milwaukee, United States A.O. Smith Water Treatment Full time

A. O. Smith Corporation’s North America Water Treatment division is one of the leading manufacturers of water filtration and softening systems, offering a comprehensive product line featuring some of the best-known brands in North America.

**This hybrid position is located in either A. O. Smith’s Milwaukee headquarters or our Appleton, WI location.** We provide competitive pay and benefits, a healthy work/life balance, and a collaborative environment that allows our people to be their best. We have a budget for and encourage ongoing education.

**Primary Function**

The Brand Marketing Manager reports to the Director, Brand Marketing and directly manages a team of four marketers. You will also collaborate regularly with cross-functional teams that include Sales, Customer Service, Product, Engineering, and Procurement.

**Responsibilities**
- Develop and execute strategic marketing plans for the North American Water Treatment Professional channel lines of business and brands.
- Work cross-functionally with Sales, Product, Engineering, and other business leaders to identify opportunities to attract prospective customers and retain existing ones.
- Work with Marketing and Sales leadership to effectively prioritize and shepherd new initiatives and projects from inception to competition.
- Design and execute product launches across various product lines and marketing channels.
- Lead trade show event strategy and coordinate three to five trade events per year with the help of the larger team.
- Leveraging customer insights and competitive research, lead merchandising over multiple brands to highlight product features and benefits and to ensure consistency across all channels and customer touch points.
- Represent the Brand Marketing team to cross-functional groups; be a thoughtful leader and educate the organization around approach, deliverables, and impact.
- Present weekly updates to senior leadership on the progress of marketing activities and the results of strategic initiatives.
- Work with Director, Brand Marketing to develop and refine brand strategies.
- Manage an internal team of four marketers, along with external agencies.
- Other duties as needed.

**Qualifications**
- Minimum of 5+ years in marketing; B2B marketing experience is a plus.
- Minimum of 3+ years of management experience
- Highly creative in devising marketing campaigns that engage, inform, and motivate.
- Excellent interpersonal, written and communication skills.
- Strong project management skills. Able to manage and prioritize a wide variety of project types that vary in timing, scope, scale.
- Analytic and able to interpret data, identify issues, formulate hypotheses, and turn insights into action.
- Positive, can-do attitude with strong initiative and follow through.
- Proficiency in Microsoft Office suite (Excel, Outlook, Word) required.

**Education**

Bachelor's Degree in Marketing or Related Field

**We Offer**

Competitive compensation package and comprehensive benefits plans which include medical and dental insurance, company-sponsored life insurance, retirement security savings plan, short
- and long-term disability programs and tuition assistance.

Pay: $87,000.00 - $115,000.00 per year

**Benefits**:

- 401(k)
- 401(k) matching
- Dental insurance
- Disability insurance
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Relocation assistance
- Vision insurance

Schedule:

- 8 hour shift

Supplemental pay types:

- Yearly bonus

Travel requirement:

- Travel

**Education**:

- Bachelor's (required)

**Experience**:

- Management: 2 years (required)

Ability to Relocate:

- Milwaukee, WI 53224: Relocate before starting work (required)

Work Location: Hybrid remote in Milwaukee, WI 53224