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Associate Director, Marketing Technology
3 months ago
Overview:
**ASSOCIATE DIRECTOR, MARKETING TECHNOLOGY (HYBRID -** **NEW YORK)**:
If you are a Marketing technology professional looking for an opportunity to showcase your ability to utilize technology and digital initiatives to enhance market position_,_ then we would like to meet with you
The Associate Director, Marketing Technology is responsible for researching, sourcing, implementing, maintaining, and optimizing the firm’s marketing and business development technology products and digital initiatives to enhance the firm’s visibility and market position. This role involves conducting regular audits of technology systems, making enhancements, identifying new efficiencies and systems through competitive intelligence, evaluating, introducing, and implementing new technologies and processes to maintain firm competitiveness, and monitoring and reporting on program effectiveness. The Associate Director, Marketing Technology works closely with the Marketing & Business Development Team senior leadership to ensure that all technological activities within the department are coordinated effectively.
At Cornerstone Research, you will be part of a thriving, 900-strong team that spans nine offices, comprises more than 55 nationalities, and leads the industry in its commitment to develop team members across all levels. _Inc._ Magazine has recognized Cornerstone Research three times as a Best Workplace for its outstanding employee engagement, collaborative culture, and professional growth opportunities.
**You’ll Love It Here If You**:
- Embrace learning and continuous improvement
- Set and strive for a high bar of excellence
- Believe that teamwork leads to success: ask us what it means to be #onefirmfirm
- Take pride in always doing your best work, even if it’s harder or takes longer
- Are passionate about what you do
**How You’ll Help Our Team Succeed**
- Develop and manage innovative marketing technologies to raise brand awareness and strategically promote the firm.
- Manage and support the marketing technology team including coaching, training, evaluating, supervising, and mentoring.
- Oversee the firm's website and all other marketing technologies in support of marketing and business development strategies and initiatives.
- Maintain the firm’s social media platforms and optimizing their use.
- Oversee the firm’s marketing database technologies and the conceptualization and implementation of any future firm CRM initiatives, including working with firm leadership on approving and communicating these initiatives internally and developing related training/internal communications programs as needed.
- Work collaboratively with Marketing Department’s senior leadership team to ensure consistent and effective external and internal communication.
- Serve as primary liaison with firm’s technology-related teams.
**What You’ll Need to Be Successful**:
- 12+ years of directly experience in a professional services or law firm. Minimum of 10 years of professional marketing technology experience. Experience in legal marketing a plus.
- The desire to take initiative and actively contribute to the team and the firm
- The ability to communicate effectively and professionally
- Strong business acumen and the ability to learn the firm’s financial and operational functions
- The mindset to provide superior service
- Previous experience in managing staff and overseeing their professional development. Proven ability to manage, coach, and mentor a diverse staff.
- Experience in project management, strategic planning, and budgeting.
- Experience defining and overseeing organization-wide marketing technology rollouts.
- Strong internal and external client service orientation.
- Strong negotiation and analytical skills.
- Experience managing technology vendors.
- Ability to multitask and prioritize efficiently and effectively.
- Strong writing, proofreading and editing skills; must be detail oriented.
- Effective oral communication skills; must be able to work with employees on all levels.
- Proficient in Microsoft Office.
- Bachelor’s degree in Marketing, Business, Information Technology, or related field.
**Who We Are**:
Cornerstone Research provides economic and financial analysis and expert testimony in all phases of commercial litigation and regulatory proceedings.
We work with a broad network of testifying experts, including leaders from academia and industry, who are recognized for their depth of knowledge, accomplishments, and research. Our staff consultants contribute expertise in economics, finance, accounting, and marketing, as well as business acumen, familiarity with the litigation process, and a commitment to produce outstanding results.
The firm’s uniquely collegial and supportive atmosphere makes Cornerstone Research a great place to work. We invest in our people in a host of ways, from providing meaningful learning and development opportunities to organizing memorable social events. To m
