Director, Web Strategy

2 weeks ago


New York, United States Peloton Full time

**ABOUT THE ROLE**

**YOUR DAILY IMPACT AT PELOTON**
- Developing a coherent and actionable web strategy consistent with the business' engagement and acquisition goals
- Clearly communicate business plans to senior leadership
- Provide a feedback loop from the web visitor to the product marketing and growth teams to inform future acquisition workstreams
- Work with Integrated Marketing to ensure product and brand launch moments receive appropriate presence on our website
- Partner with the Content team to showcase Instructors and Content on our website
- Test and optimize positioning and product merchandising across product landing pages to drive highest conversion
- Ability to drive strategy and recommendations for markets with different levels of maturity

**YOU BRING TO PELOTON**
- Minimum of 10 years in Web and Digital Marketing
- Experience in hardware and software a plus
- Minimum of 7 years experience in management
- Must be proficient in understanding web journeys and leverage the data and insights to inform future web design
- Experience in the fitness or wellness category a plus
- Deep understanding of product analytics and ability to analyze complex data sets
- Knowledge of, and comfort level with, reporting suites such as Looker, Amplitude, Google Analytics, etc..required
- Excellent written and verbal communication skills
- Ability to craft high quality presentations
- Experience with products that have an international footprint a plus

LI-RF2

LI-Hybrid

**ABOUT PELOTON**:
At Peloton, we motivate the world to live better. "Together We Go Far" means that we are greater than the sum of our parts, stronger collectively when each one of us is at our best. By combining hardware, software, content, retail, apparel, manufacturing, Member support, and so much more, we deliver an exhilarating fitness experience that unlocks our members' greatness. Join our team to unlock yours.
- Peloton does not accept unsolicited agency resumes. Agencies should not forward resumes to our jobs alias, Peloton employees or any other organization location. Peloton is not responsible for any agency fees related to unsolicited resumes._



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