Associate Director, SEO Strategy

4 weeks ago

New York, New York, United States Dotdash Meredith Full time

About the Role:

As the Associate Director of SEO Strategy for Dotdash Meredith, you will be a key member of our Growth & Content Strategy Team. Tasked with reshaping the future of publishing, you will ideate and execute cutting-edge and holistic growth programs focused on our transactional business. Reporting to the VP of Growth and Content Strategy, your work will drive audience growth on premium sites across Dotdash Meredith brands such as AllRecipes, Food & Wine, Serious Eats, Travel & Leisure, and more.

About Your Contributions:

  • Drive editorial commerce strategy
  • Study search demand to identify growth opportunities for our content and product
  • Analyze revenue and make both editorial and data-driven decisions based on your knowledge
  • Craft and execute SEO tests to grow our knowledge of effective tactics
  • Lead SEO commerce strategy empowering editorial teams to make smarter daily execution decision, including topic selection, style/formatting, content organization, and infusing data-driven user-first improvements into the content production
  • Develop and maintain best practices across brands and how they relate to commerce
  • Communicate effectively with the editorial team, product, revenue, testing, and all stakeholders across the organization

About you:

  • 5+ years of SEO experience, preferably in-house at a large publisher or from an enterprise-level digital consulting agency
  • Track record of delivering (and communicating about) business results from SEO investments
  • Exceptional Excel skills (are you the go-to Excel person on your team?)
  • Experience analyzing large data sets generated from multiple sources, including Web analytics, site crawls (Screaming Frog, DeepCrawl), and large third-party SEO databases
  • Strong Web-development fluency—must be able to write precise technical SEO requirements
  • Familiarity with search analytics tools (rank tracking, Google Analytics, GSC)
  • Experience in commerce and affiliate industry
  • Strong communication and organizational skills
  • Experience scaling copy and editorial operations in a high-growth environment

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