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Marketing Loyalty Manager

4 months ago

Grand Rapids, United States Fresh Thyme Market Full time

If you’re someone who has a genuine desire to help people live better and healthier lives, join us as we work to be a trusted resource in our communities, offering real people, real food at real affordable prices across the Midwest. If you are ready to immerse yourself in an environment, that helps shoppers naturally, intuitively, and enjoyably find real, honest, affordable goodness to meet them wherever they are on their wellness journey, we’d like to hear from you. Join us to begin YOUR journey and be a part of the Fresh Thyme Market Team

Fresh Thyme Rewards- Weekly pay- Scheduling flexibility- Paid parental leave- Team member discount- Career growth opportunities


*Hybrid Schedule offered: Monday-Wednesday in-office, Thursday-Friday flexible/remote days.*

The Manager of Loyalty Marketing assists in the development and implementation of loyalty marketing strategies in partnership with the Senior Manager of Loyalty & Marketing. This highly analytical role is responsible for driving and overseeing the execution of targeted, data-driven strategies that increase customer acquisition, and nurture and retain high-value Fresh Thyme shoppers. The Manager of Loyalty Marketing is responsible for analyzing customer, market, and business trends to identify and recommend campaigns, incentives and opportunities that drive conversion and frequency among existing shoppers while growing the size of our loyalty program. This individual understands how to optimize valuable customer segments into activations while overseeing the execution. The Manager of Loyalty Marketing will collaborate in close partnership with digital merchandising, finance, analytics, agencies, and external vendors to deliver results.


Essential Duties & Responsibilities:
- Maintain consistent brand messaging and presence across all Loyalty campaign, promotion, and incentive strategies- Lead and supervise a team of Loyalty and Customer Engagement individual contributors.- Drive growth and adoption of loyalty program, contributing to the development of strategies that drive new customer acquisition and profitability.- Lead and oversee the execution of strategies to nurture current high-value shoppers and re-engage lapsed customers.- Optimize loyalty contact strategies to effectively communicate onboarding and lifecycle expectations and program benefits.- Responsible for managing loyalty marketing calendar and day-to-day execution of loyalty related initiatives.- Leverage customer insights to establish, refine and oversee execution of multi-phased action plans to drive growth.- Influence the customer’s program experience by contributing innovative new ideas based on research, industry trends, competitive information, and customer feedback.- Partner with Digital Product Owner to execute on loyalty roadmap within agile frameworks.- Collaborate with the Analytics team to develop reporting needs and create performance visibility.- This description is not inclusive of all responsibilities within the position; may perform additional duties.

Attributes & Skills:
- Analytical, entrepreneurial, and solution-oriented mindset and approach to problem-solving.- Excellent, empathetic people management skills backed by developing and motivating high-performing teams.- Exceptional communication and collaboration abilities to work alongside cross-functional teams.- Passion for creating outstanding and rewarding Loyalty Programming while remaining on the cutting edge of consumer demands.- Effective time-management skills.

Required Education & Experience:
- Bachelor’s degree in Marketing, Business or related field.- 5+ years in Marketing with focused experience in Loyalty Marketing.- Strong analytical skills inclusive of using reporting tools and accurately interpreting data with high attention to detail.- Experienced in leading through complex, ambiguous, or fast-paced environments.- Proficient in Microsoft Office with an emphasis in Excel for data analysis.- Experienced in Agile methodologies.- Strong knowledge of engagement and financial reporting tools