Marketing Manager, Bilingual Spanish

2 weeks ago

Woonsocket, United States CVS Health Full time

Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.

Our Heart At Work Behaviors support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.

Our Heart At Work Behaviors support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

Our Customer Success and Growth Organization is at the heart of our customer experiences as we have a unique focus on defining meaningful moments for those we serve. Our north star is creating heartfelt, personalized moments by listening to feedback to remove existing obstacles and simplify enterprise experiences. You are joining a team that cares for the well-being of our colleagues by working together in a supportive, collaborate and agile environment.

We are looking for a Manager to join our exciting team focused on driving growth through product and service offerings, to attract and retain pharmacy customers, with a focus on multicultural audiences. The Manager role is a unique opportunity to gain exposure to both marketing strategy and cross-functional areas across the organization, while leading the execution of integrated marketing plans to meet business goals. You will support the development of marketing strategy and plans for several business initiatives. You will work closely with cross-functional business partners to gain a deep understanding of the consumer and provide thorough consumer and marketplace analysis to help develop breakthrough marketing ideas founded in consumer insights.

**Specific Responsibilities**
- Support the overall marketing strategy for multicultural consumer segments, helping to reach and engage new audiences to build long-term growth for the business
- Contribute to pharmacy marketing on-site digital and CRM communications strategy, continuing to support efforts to be more consumer-obsessed by providing relevant content to the right people at the right time
- Assist in the development of marketing plans, leveraging consumer insights and data to inform the mining and prioritization of consumer messaging that will drive brand awareness, consideration, and preference
- Conduct competitive analysis to identify strengths, weaknesses, and opportunities for CVS
- Lead development and execution of campaign deliverables across paid, owned and earned channels, including maintaining marketing project schedules and status reports
- Establish strong relationships and closely collaborate with internal and external business partners including CVS Digital, Rx Operations, Corporate Communications, Enterprise Insights, Media, Creative, Legal, Analytics and agency partners
- Leverage analytics reports and tools to measure success, identify learnings and continually optimize marketing activities
- Assume accountability for smaller scale projects from managing timelines and gaining internal approvals to invoicing
- Manage annual budget, partnering with finance and business partners to ensure timely and accurate payment and reporting
- Proactively self-educate around retail and marketing industry trends to identify best practice new opportunities for CVS

**Required Qualifications**
- 5 years of marketing experience, with exposure to broad range of integrated marketing tactics and paid, owned and earned media channels
- 1 year of experience working with multicultural consumer segments
- Must be fluent in both English and Spanish
- 1 year of experience and strong knowledge of Microsoft Office including Excel, word and PowerPoint
- 1 year of experience and strong knowledge of Microsoft Word, Excel, and PowerPoint

**Preferred Qualifications**
- Experience in brand marketing
- Experience in retail marketing
- Experience in multicultural marketing
- Self-motivated, high-capacity, flexible individual
- Excellent communication skills
- Strong comfort with managing multiple projects at once in a fast-paced en

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