Marketing Analyst

Duration: 3 Months with possible extension

Shift Timing: 8-430 EST

Job Description:

As the Senior Manager, Store Experience, you will play a critical role as we continuously evolve and elevate the in-store experience to make into our customers’ first choice for their health and wellness needs, and a place they want to shop, learn, and discover how to take the next best step on their health journeys. Specifically, using customer insights and data as inspiration, you will help create, implement and measure store experience strategies to help deliver on our business, colleague and customer needs.

Responsibilities:

• Evolve our new retail colleague uniform strategy, including developing additional name badge enhancements and uniform designs for other retail roles
• Develop standardized measurement dashboards, using several sources of data, for our various retail formats and experience pilots to facilitate a continuous understanding of performance metrics (sales, trips, nps) and ensure we are meeting the needs of our customers and the business
• Nhance and evolve our marketing plan for new format and new store launches to help drive sales and trips; may include traditional channels like email, sms text, direct mail, store signage, and coupons and experiential tactics like samples, surprise & delight, and more.
• Provide strategic support for special projects as needed
• Deliver executive-level weekly status updates to be shared with senior leadership and key partners
• Continuously identify ways to simplify processes and optimize experiences
• Coordinate the printing and shipping of signage, including partnering with print procurement, completing print request forms, quote reviews, documentation, and submission for pos, checklist development, inventory management and signage re-prints
• Track and manage all budget details for projects; submit proper documentation to finance for each project and print job and manage monthly expense forecasts
• Establish and maintain strong collaborative relationships with key internal stakeholders, such as insights and analytics, marketing, creative and experience design, delivery management, operations, construction, a&e, legal, and finance.
• Contribute directly to sales and margin goals in assigned category.
• Analyze profit and loss information for the category, develop sales and margin projections, and assist category manager in p&l reconciliation.
• Analyze relevant data and incorporate findings and recommendations into category plans (i.e., optimal sku mix; extracare loyalty program; promotional programs) for merchandising programs from 1 to 3 years.
• Drive tactical execution of day-to- day plan activities (e.g., builds off-shelf plans, tracks promotional period and performs post appraisal to take corrective action if necessary).
• Collaborate with an internal team of professionals in inventory, pricing, promotion, finance, store brands, store design and store operations.
• Analyze sales records and inventory levels of current stock; seek new, alternative foreign and domestic suppliers.
• Develop and maintain a strong understanding of current competition; search out new competitive opportunities and make recommendations
• Research customer product preferences, supplier prices and the competitive environment.

Experience:

· 2 to 5 years of experience in a retail organization or in an analytical, merchandising, or buying position

Skills:

Category management, strategic and retail expereince.

Education:

Communications, Marketing or similar bachelors degree

About US Tech Solutions:

US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit www.ustechsolutions.com.

Recruiter Details:

Name: Rashi

Email: rashi@ustechsolutionsinc.com

Internal Reference Id: 23-18263