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Dbs Digital Marketing Manager

3 months ago

Washington, United States Danaher Corporation Full time

The professional in this DBS Digital Marketing Manager role is a key member of the DBS Communications & Learning team, bringing focus and energy to the ever-important digital workspace, connecting Danaher associates with virtual and hybrid engagement of DBS.

The Danaher Business System (DBS) Office is an engaged, dynamic team that connects to Danaher’s operating companies and helps them solve their toughest challenges. The DBS Communications and Learning team supports those activities and encourages further engagement with the culture, tools, and principles of DBS through digital channels.
- Own and improve the Salesforce Marketing Cloud database, reporting, analytics, engagement optimization, and journey mapping and creation.
- Manage the database integrations and ensure data is up to date, interfacing with IT and Salesforce as needed.
- Own and enter campaign KPIs
- Build and maintain customer journeys
- Operate the DBS intranet site, based in SharePoint. This includes supporting the transition from SharePoint Classic to Modern, and after the transition:

- Build and maintain the structure, design, and standard work for the Intranet pages owned by the DBS Office on Danaher Connect to provide an enhanced and effective user experience.
- Monitor the site with Google Analytics
- Problem-solve on bounce rate, regularly conduct VOC research and collect feedback on what’s working and not
- Launch DBS tools, courses, programs, and frameworks:

- Partner with the DBS Office cross-functionally to support the continuous development and implementation of global content and campaigns, including objectives for digital launch and adoption of DBS tools, courses, processes and best practices.