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Campaign Manager, Digital Marketing

3 months ago

San Diego, United States LEWIS Full time

**About TEAM LEWIS**

We are a global marketing agency that has gone from start-up to multi-national in little over two decades. Our success is due to a combination of factors: talented people delivering award winning campaigns; expanding client relationships into new markets or services; making strategic acquisitions. The agency, its people and client campaigns have won many prestigious awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence.

At the heart of the business is the TEAM LEWIS Foundation (TLF), a non-profit charitable entity. Since its launch in 2021, it has funded over 1,500 causes. The goal is to support 2,025 causes by 2025. The TLF promotes a wide variety of social, cultural, and environmental causes that benefit society. It aims to strengthen the bonds between the creative industries, businesses, government, and non-profits. Community charities are championed by employees, who in addition to the financial donation, volunteer their time and skills to leverage effectiveness.

**Purpose of the role**

The purpose of this role is to help drive strategy, execution and creativity across client digital and social programs, while delivering against scopes. The Campaign Manager ensures team efficiencies through timeline management and an understanding of cross-functional workflows. The Campaign Manager manages the client relationship and ensures the client is kept fully up to date with critical activity on the account. In addition, they take an active role in developing that relationship through identifying strategic opportunities and optimizations, providing counsel proactively. They provide quality output and ensure standards are met across the team. This person may also manage junior team members, providing mentorship and guidance to promote growth. This individual has a comprehensive understanding of marketing strategies and is passionate about staying up to date on relevant trends.

**Key **Responsibilities and Tasks**
- Digital / Social Media_
- Effectively contributes to development and implementation of full-funnel marketing strategies
- Works with account leadership to define processes, structure and KPIs to deliver against integrated strategies
- Oversees creation of project and creative briefs, timelines, templates; is comfortable acting as line of defense for QA and traffic review
- Collaborates with cross-departmental teams (paid social media, content, research and more) to execute, optimize and report on deliverables
- Plans, implements and maintains social media campaigns and projects for clients, creating innovative and targeted opportunities for growth and acceleration of KPIs
- Develops compelling and impactful content and integrated campaigns for both current and prospective clients
- Uses social listening tools and analytical services to generate actionable insight, helping to inform ongoing account strategies and spot growth areas
- Refines methodologies in digital channel measurement and reporting of ROI
- Stays up to date on best practices and current trends
- Client Management_
- Acts as day-to-day lead across account, with knowledge and insight into activities for all service lines and key delivery dates
- Maintains a consultative relationship with the client, acting as the key contact for all across program work streams and deliverables
- Responsible for maintaining excellent client communication; defining deadlines and service agreements whilst ensuring these are met consistently by the team
- Operates as project manager for campaigns and creative programs, providing transparency to timelines to both internal teams and clients
- Works closely with internal account lead(s) to regularly review account performance, identifying and communicating opportunities for additional PR, marketing and digital services, including paid activity and creative
- Assists with pricing and selling projects
- Organizes and delivers projects to plan, budget and quality, assessing and mitigating risks throughout
- Process Management_
- Ability to create, run and manage project planning processes
- Identifies and plans required team support against project scope together with account lead(s)
- Plans, assigns and manages tasks and deadlines with individual team members
- Works effectively, communicates, and collaborates with internal teams as necessary to push through deliverables
- Manages day-to-day operational aspects of projects and scope
- Owns and manages QA and approval processes internally and with clients
- Team Working and Development_
- Acts as a respected line manager, working closely with line reports and teammates to maximize strengths and identify solves for weaknesses
- Encourages and inspires excellence in account teams, leading by example
- Records and shares lessons learned with team members to facilitate continuous improvement
- Schedules and chairs regular project status update meetings with channel deli