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Digital Marketing Strategist

2 months ago

San Diego, California, United States Collabera Full time
Job Summary

We are seeking a highly skilled Marketing Specialist to join our team at Collabera. As a key member of our marketing department, you will play a crucial role in driving business growth through effective marketing strategies and campaigns.

Key Responsibilities
  • Develop and Optimize Marketing Campaigns: Create and execute targeted marketing campaigns to drive traffic and increase conversions.
  • Manage Affiliate Programs: Oversee the Affiliate Partner Program through the CAKE Affiliate portal, ensuring seamless execution and maximum ROI.
  • Collaborate with Cross-Functional Teams: Work closely with web development, product management, and marketing teams to implement enhancements and updates to our WordPress websites.
  • Monitor and Analyze Performance Metrics: Collaborate with the Marketing team to track website performance metrics and make data-driven decisions to improve marketing strategies.
Requirements
  • 3+ Years of Experience in Digital Marketing: Proven track record of success in developing and executing effective digital marketing campaigns.
  • Experience with HubSpot: Strong understanding of HubSpot and ability to create and update landing pages off Ads.
  • Corporate Background Preferred: Experience working in a corporate environment, with a strong understanding of marketing strategies and campaign execution.
  • Ability to Work in a Fast-Paced Environment: Strong organizational skills and ability to prioritize tasks and meet deadlines in a fast-paced marketing environment.
Preferred Skills
  • Google Ads: Strong understanding of Google Ads and ability to create and optimize effective Ads campaigns.
  • Marketing Automation: Experience with marketing automation tools and ability to create and execute targeted marketing campaigns.
  • WordPress: Strong understanding of WordPress and ability to create and update website content.
About Collabera

Collabera is a dynamic and innovative company that values creativity and collaboration. As a Marketing Specialist, you will have the opportunity to work with a talented team to drive business growth and success.