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Marketing Data Analytics Specialist/program Analyst
3 months ago
Job Summary:
Aptive is seeking a full-time Marketing Data Analytics Specialist/Program Analyst Role. They would deliver effective campaign insights, measurement, reporting and optimization across our client portfolio. This individual will collaborate to derive actionable insights and provide expertise and recommendations based on data from website analytics data, earned media, social media platforms. In this role, they will help collect and analyze marketing data, build attribution and ROI models and identify new and untapped channels for engaging client audiences. You will also collaborate with our paid media team to effectively capture essential data inputs for this analysis.
This position requires strong customer interaction skills and a demonstrated ability to work with various stakeholders across multiple tasks.
This mid-level full-time position is remote but may potentially need to work on-site the client site in Washington, DC.
Primary Responsibilities:
- Produce meaningful marketing KPI dashboards and deliver monthly, cross-channel performance reports with actionable insights.
- Develop conversion optimization strategies, with the aim of improving efficiency in the digital marketing department and increasing ROI.
- Analyze online user behavior, conversion data, customer journeys, funnel analysis and multi-channel attribution.
- Ensure data parity across tools and platforms. Analyze data from a range of sources to deliver actionable insights.
- Deliver high level, top down, sets of analytics and dashboards to track client outcomes at the overall client/project level and for individual marketing campaigns.
- Create the key dashboards that enable our paid media and strategy teams to optimize campaigns more effectively and enable our clients to rapidly see the ROI our campaigns generate.
- Synthesize data analysis into compelling client-facing presentations, including data-driven recommendations for future campaign evolution.
- Present data analysis and relevant insights cross functionally in a clear and concise manner.
Minimum Qualifications:
- Bachelor’s degree from an accredited college/university, engineering, computer science, marketing, or mathematics preferred.
- 5+ years of experience in marketing analytics and data analysis, with exposure to various marketing data sources and tools.
- Experience working with data visualization and creating dashboards using tools like Tableau and/or Looker Studio.
- Strong understanding of digital channels such as social, Search Engine Optimization and paid advertising channels as well.
- Familiar with measurement tools including Google Analytics and Power BI
- Ability to obtain and maintain a public trust clearance.
- Legal authorization to work in the U.S.
Desired Qualifications:
- Experience building and using complex user attribution and marketing mix models to understand marketing ROI.
- The ability to communicate complex problems and analysis simply with a variety of stakeholders and act as a bridge between technical and non-technical colleagues.
- Ability to create and analyze surveys in tools such as Qualtrics, Google Forms, and/or Microsoft Forms.
- Ability to solve an array of challenges using professional, understandable concepts
- Experience with additional adtech tools including Google Campaign Manager, Google Tag Manager, Social Studio, and Meltwater.
- Ability to resolve complex issues quickly and work in a fast-paced, rapidly evolving environment.
- Capable self-starter with a drive to get all types of work done with high attention to detail.
- Excellent ability to communicate across most mediums and settings.
- Strong time management, creativity, and problem-solving skills.
- Some understanding of additional tools in the data layer such as Snowflake and Funnel.
About Aptive:
Aptive is a modern federal consulting firm focused on human experience, digital services, and business transformation. We harness creativity, technology, and culture to connect people and systems to impact the world. We’re advisors, strategists, and engineers focused on people, above all else.
We believe in generating success collaboratively, leaving client organizations stronger after every engagement and building trust for the next big challenge. Our work inspires people, fuels change and makes an impact. Join our team to be part of positive change in your community and our nation.
EEO Statement:
Aptive is an equal opportunity employer. We consider all qualified applicants for employment without regard to race, color, national origin, religion, creed, sex, sexual orientation, gender identity, marital status, parental status, veteran status, age, disability, or any other protected class.
Veterans, members of the Reserve and National Guard, and transitioning active-duty service members are highly encouraged to apply.
