Marketing Data Analyst

1 day ago

Washington, Washington, D.C., United States ECCO Select Full time
About the Role

This is a hybrid position that combines marketing analytics and business acumen to drive business growth and improvement.

ECCO Select is a talent acquisition and advisory consulting company that specializes in providing people, process, and technology solutions for our clients' needs.

Key Responsibilities
  • Develop and implement data-driven marketing strategies to drive business results
  • Analyze and interpret marketing data to provide actionable insights and recommendations
  • Design and implement measurement frameworks to track key performance indicators (KPIs) and diagnostic measures for marketing programs
  • Enable behavior tracking on various digital platforms and extract data from various digital tools
  • Manage data accuracy and integrity for client marketing programs
  • Plan, implement, and manage marketing optimization programs, including A/B testing
  • Create and design business and marketing dashboards that align with client program objectives and various audiences
  • Implement, collect, and analyze natural language data across social media platforms
Requirements
  • 2+ years of related experience working in marketing analytics
  • Demonstrated ability to connect paid media tools, CRM, and social monitoring tools with site analytics tools to gain integrated online marketing insights
  • Experience building dashboards in Adverity, Datorama, or similar
  • Proficiency with 3rd party tools: SimilarWeb, FullStory, FastMatics, Sprout, Sprinklr, Brandwatch, etc.
  • Deep experience in data analysis and report generation through tools such as Excel, Tableau, PowerBI, SPSS, etc.
  • Expert knowledge in digital metrics, dimensions, and KPIs
  • Experience working independently, self-managing, and managing others on projects to deliver results supporting multiple clients and stakeholders
  • Hands-on experience with web analytics platform(s) (Adobe Analytics, Google Analytics, etc.)
  • Experience with multivariate and experimental test platform(s) (Adobe Target, Optimizely, Visual Website Optimizer, etc.)
  • Experience with predictive analytics and CRM applications a plus
About ECCO Select

ECCO Select is committed to hiring and retaining a diverse workforce. We are an equal opportunity employer and welcome applications from diverse candidates.

We are a certified Women-owned, Minority-owned, Small Business Enterprise.

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