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Performance Marketing Specialist

3 months ago

Tempe, United States Cranial Technologies Full time

At Cranial Technologies we're not just reshaping heads, we're reshaping lives. Our number one priority is our patients and their families. Families choose us because of the different kind of healthcare experience we offer through exceptional customer service, superior outcomes using the DOC Band® and a passion for the babies we treat.

The Performance Marketing Specialist will lead the marketing-driven growth strategy for Cranial Tech's D2C efforts, as well as launch digital marketing tactics targeting physicians. They will design, launch and optimize a full-funnel digital marketing program aimed at creating targeted awareness, acquiring high-quality leads and converting them through a mix of efforts across paid campaigns and organic efforts, as well as CRM. They are also responsible for defining and measuring relevant metrics, aiming to maximize marketing ROI while reducing in-funnel churn. They will work closely with stakeholders across the organization, including commercial, tech, and design as well as medical, to deliver a high-performing marketing program that connects seamlessly with broader digital user journeys.

**Responsibilities**:

- Campaign management and optimization of full-funnel D2C digital marketing across paid media (SEM, Paid Social, etc.), organic (SEO) as well as CRM
- Ongoing measurement and reporting of digital marketing performance to stakeholders, including granular insights on tactics, channels, creative
- Design and launch A/B tests / lift studies on paid channels, working closely with stakeholders from design/tech as needed, to test campaign tactics, targeting, creative, marketing channels, landing pages, etc.
- Efficiently manage program budget, and identify opportunities for scale through replicable marketing strategies, tactics and new marketing channels
- Define and maintain KPIs to understand marketing success across the funnel, as well as for the marketing program (e.g., with data-driven attribution), working closely with digital product teams to improve website and CRM analytics as needed

**Required**:

- 2-4 years of hands-on experience with D2C / B2C performance marketing campaign management, including direct operating experience with SEM and Paid Social
- Strong experience with website analytics and attribution tools, e.g., Google Analytics
- Experience with developing full-funnel digital marketing campaigns and tactics across brand-building, acquisition, and retention
- Strong knowledge of key marketing principles, including full-funnel program optimization, tracking and attribution, A/B testing, landing page and creative optimization
- Experienced in collaborating with stakeholders across tech, design and analytics
- Strong communicator, able to deliver insights and results to various stakeholders across the business, including acting as a translator for non-marketing stakeholders (e.g., tech, design as well as commercial and medical)
- Entrepreneurial, taking initiative to test new ideas across the marketing mix

**Desired**:

- Bachelor's degree in a related field
- Experience with technical SEO, display marketing and CRM / marketing automation platforms like HubSpot / Salesforce is a plus
- Able to take different user and stakeholder perspectives into account to design innovative concepts and campaigns

**Benefits Package for Cranial Technologies**:

- Medical and Dental Insurance
- 401k Retirement Plan
- 3.5 Weeks Paid Time Off + 7 Company Paid Holidays
- Life Insurance
- Short/Long Term Disability Insurance
- **The salary range for this position is $80,000 - $100,000 and is dependent on applicant's relevant skills and experience.**

**Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.**

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.