Brand Strategist

4 weeks ago


San Francisco, United States FocusKPI Inc. Full time

FocusKPI is looking for a **Marketing Manager / Brand Naming Specialist **to join our client, a high-tech SaaS company.

**Work Location**:Remote: anywhere in the US

**Duration**: 12-14 months

**Pay Range**:$65/hr to $75/hr

**Responsibilities**:

- Drive naming programs from discovery and brief writing, name generation and research, to the creation of tools and guidance for internal rollout for external success
- Connect naming to our brand strategy and brand-building efforts
- Reduce ambiguity and mitigate risks to the business and brand via a strategic, thoughtful, and disciplined approach to naming
- Help simplify how our products, features, and offerings show up in the world
- Help continually evolve our naming process and brand foundations for consistency, coherency, and scale

**Qualifications**:

- Bachelor's degree in Marketing, Communications, or a related field
- 4-6 years of hands-on experience creating successful names for products, features, and brands
- Bonus points for naming in more than one industry, including **B2B SaaS naming experience**:

- Excellent live facilitation of video meetings
- Ability to facilitate alignment diplomatically, and translating the audience needs into compelling brand stories
- Excellent written and verbal communication

**You will be successful here if you have**:

- A strategic understanding of why naming matters and the creative chops to make names sing
- Being comfortable collaborating with a wide range of stakeholders, including brand experts and brand novices
- Done plenty of hands-on naming - from soup to nuts (not just a manager of the process)
- Embrace an agile approach to naming and branding

Thank you

FocusKPI Hiring Team

Founded in 2010, FocusKPI, Inc. (FocusKPI) is a data science and technology firm specializing in predictive analytics practice and methodologies. FocusKPI is a US company headquartered in Silicon Valley, California, with an East Coast office in Boston, Massachusetts.

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