Senior Brand Strategist
3 weeks ago
San FranciscoGrowth Team – Growth /Full Time /HybridInkitt is building the Disney of the 21st Century, standing at the forefront of technology and entertainment. Leveraging AI and predictive algorithms, Inkitt discovers unknown stories and turns them into blockbuster hits, producing a new $1M ebook every 4 weeks and selling directly to consumers through its Galatea app. Inkitt has become the 11th most bestseller-generating publisher in the world, boasting a 40x higher hit-rate than traditional publishers. Recently raising a Series C and backed by some of the top VC’s such as: Khosla, Kleiner Perkins, and NEA Ventures, our recent expansion into GalateaTV is only the beginning of our journey to becoming the next-gen entertainment powerhouse.What You’ll Do: Provide guidance and training to internal teams to ensure consistent adherence to brand guidelines, fostering a brand-centric culture within the organizationThis individual will be responsible for creating and clarifying brand inputs to brand architecture, brand identity, product and feature roadmaps, and campaign development to positively shift perceptions, influence desired customer behaviors, and grow our businessDevelop and implement comprehensive brand strategies to enhance the company's global market positioning and achieve business objectivesConduct thorough market research to understand industry trends, competitor activities, and consumer insights, translating findings into actionable brand strategiesDefine and articulate the brand's unique value proposition; ensuring consistent messaging across all channels and touch points to build a strong and cohesive brand identityCollaborate with cross-functional teams; including marketing, product development, and business development to align brand strategies with overall business goals and ensure consistent brand representationDrive brand innovation by identifying opportunities for differentiation, staying ahead of market trends, and implementing creative solutions to set the brand apart in the industryAssess opportunities or challenges for our brands that result from changing conditions in the category or the world at large and make related recommendationsDevelop and enforce brand guidelines to maintain a consistent visual and verbal identity, ensuring all communications align with the brand strategy and standardsBuild and maintain relationships with internal and external stakeholders, ensuring a shared understanding of the brand vision and fostering brand advocacyEstablish key performance indicators (KPI's) to evaluate the effectiveness of brand strategies and campaigns, providing regular reports and insights for continuous improvementWhat You'll Bring: 5+ years of experienceExperience of bringing creative and innovative ideas to the table, fostering brand differentiation and resonance in the marketAnalytical skills to interpret data, derive meaningful insights, and use metrics for informed decision-makingExceptional written and verbal communication skills to articulate brand messages effectively and maintain consistent brand communicationA creative mindset with the ability to innovate and differentiate the brand in a competitive environmentDeep understanding of the target audience and a customer-centric approach to shaping brand strategiesExperience in brand and agency/consulting firms to see a variety of brand strategy application High level of interdependence in order to push big projects with multiple statekholder and touchpointsExperience building a brandStrong Powerpoint and presentation skillsWhat We’ll Offer: 401k plan, designed to help you save for the futureHealth benefits tailored to your needs, including medical, dental, and vision coverageProfessional coaching after two years with usTeam-building events, including our annual Tulum tripUnlimited access to our Galatea appUnlimited budget for self-development booksCharity donation of your choice at your one year anniversarySnacks and drinks from our micro-kitchensClass Pass membership for US based employee and gym access for Berlin employeesDog/cat friendly offices in Berlin and San FranciscoThe annual base salary range for this position is $160,000—$200,000 USD. Compensation will be determined by skill level, proficiencies, and experience.At Inkitt, we strive to build a company culture and provide employment opportunities based on diversity and inclusion. We believe every author should have an equal opportunity to succeed, as should our team members. As a growing team from 20+ countries, we welcome everyone to apply.We look forward to hearing from youCheck out our Careers Blogð¼Follow us on Instagram & LinkedIn ð»
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