Lead, B2C Content Members Only

2 weeks ago

Alexandria, United States SHRM Full time

SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.

SUMMARY
The Lead, B2C Member-Only Content is a pivotal role at SHRM, responsible for overseeing the strategic development and execution of exclusive content aimed at enhancing the value of SHRM membership. Reporting directly to the Director, B2C Content, this leader will guide the member-only content team in producing innovative, high-quality materials tailored to the unique needs of students and HR professionals across all career stages. The Lead will champion the content strategy that elevates member engagement, satisfaction, and professional growth within SHRM.

**Responsibilities**:

- Strategic Leadership and Vision: Craft, in partnership with the Director, B2C Content, and execute a comprehensive content strategy for member-only offerings, ensuring alignment with SHRM’s strategic objectives and membership growth goals.
- Team Management and Development: Lead and mentor a small team of content creators to produce high-quality, engaging, and innovative content tailored to SHRM members within our HR professional and student audience segments, across all phases of the customer lifecycle, including awareness, nurture, acquisition, engagement, retention, and loyalty.
- Content Planning: Develop and manage content calendars, ensuring a consistent and strategic flow of member-only content across all channels.
- Content Excellence and Innovation: Oversee the creation of diverse content formats such as articles, webinars, podcasts, and video series, ensuring they meet the highest standards of relevance and quality.
- Advanced Content Analytics: Utilize sophisticated analytics tools to gauge content performance and user engagement, translating data into actionable insights for continuous improvement.
- Stakeholder Engagement and Collaboration: Serve as the primary content liaison with stakeholders across SHRM, including research, social media, education, marketing, and advocacy, to ensure content integration and coherence across platforms and amplify content reach and impact.
- Industry Prowess: Stay abreast of HR industry trends, challenges, and opportunities to ensure content remains impactful and relevant.
- Budget Management: Manage the content team’s budget, ensuring efficient use of resources and alignment with the financial goals of the organization.
- Comprehensive knowledge of HR trends, issues, and the evolving needs of HR professionals and emerging talent.
- Proven leadership and management skills, with a track record of leading high-performing teams in content creation and strategy.
- Exceptional writing and editing skills demonstrated through a portfolio of work.
- Proficiency in content management systems, SEO principles, and analytics tools.
- Excellent communication and interpersonal skills, adept at building relationships and influencing across organizational levels.
- Creative thinker with a passion for storytelling and engaging audiences.
- Strong visionary with the capability to anticipate industry trends and adapt content strategies accordingly.
- Resilient and agile, with the ability to manage complex projects and multiple priorities in a dynamic environment.
- Other duties as assigned.

Education & Experience Requirements
- Bachelor's degree in Journalism, Communications, Business, or a related field.
- Minimum of 6 years of experience in content creation, strategy, and management, with at least 2 years in a leadership role.
- Comprehensive knowledge of HR trends, issues, and the evolving needs of HR professionals and emerging talent.
- Proven leadership and management skills, with a track record of leading high-performing teams in content creation and strategy.
- Exceptional writing and editing skills demonstrated through a portfolio of work.
- Proficiency in content management systems, SEO principles, and analytics tools.
- Excellent communication and interpersonal skills, adept at building relationships and influencing across organizational levels.
- Creative thinker with a passion for storytelling and engaging audiences.
- Strong visionary with the capability to anticipate industry trends and adapt content strategies accordingly.
- Resilient and agile, with the ability to manage complex projects and multiple priorities in a dynamic environment.

Knowledge, Skills & Abilities
- Strong understanding of content marketing strategies and audience engagement principles.
- Expert understanding of content marketing strategies and market segmentation.
- Exceptional oral and written communication skills, coupled with a knack for storytelling.
- St

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