Sr. Specialist, Sales Enablement Content
3 weeks ago
SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.
SUMMARY
As a Reporting to the Manager of B2B Content, the Sr. Specialist, Sales Enablement Content will focus on developing and managing sales enablement materials tailored to support the sales team in effectively communicating complex B2B solutions and consulting services. This role will act as a liaison between Marketing and Sales, ensuring that the sales team has access to timely and relevant information to drive sales effectiveness. The successful candidate will collaborate closely with the sales team to understand their needs and develop compelling content that aligns with sales messaging strategies.
RESPONSIBILITIES
Develop and manage print and digital sales enablement materials, including presentations, case studies, sales guides, FAQs, and product/service collateral, to support the sales team in selling complex B2B solutions and consulting services.
Build and maintain relationships with the sales team to understand their needs, challenges, and feedback regarding sales content and messaging.
Collaborate with subject matter experts, product managers, and marketing teams to gather information and insights necessary for creating effective sales enablement materials.
Create and maintain a repository of sales enablement materials, ensuring easy access and organization for the sales team.
Monitor and analyze the effectiveness of sales enablement materials, gathering feedback from the sales team and making continuous improvements to optimize sales performance.
Stay updated on industry trends, market dynamics, and competitor offerings to ensure that sales enablement materials remain relevant and competitive.
Other duties assigned.
EDUCATION & EXPERIENCE REQUIREMENTS
Bachelor's degree in Journalism, Communications, Business, or a related field.
Minimum of 5 years of experience in content creation, journalism, or related roles, with a focus on writing short-form articles, blog posts, or interviews, preferably for a B2B/enterprise audience.
Proven track record of developing sales enablement materials and supporting sales teams in achieving their objectives.
Experience collaborating with cross-functional teams, particularly sales, marketing, and product/service teams.
KNOWLEDGE, SKILLS & ABILITIES
Strong writing and communication skills, with the ability to craft clear, concise, and compelling content tailored to the needs of the sales team.
Must be comfortable working with tight timetables and strategic pivots.
Familiarity with digital marketing tools, content management systems, and sales enablement platforms.
Excellent interpersonal skills, with the ability to build relationships and collaborate effectively with internal stakeholders.
Detail-oriented with strong organizational skills, able to manage multiple projects and deadlines simultaneously.
Analytical mindset, with the ability to gather and interpret data to measure the effectiveness of sales enablement materials.
Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).
Design experience is a plus; this isn’t a graphic design role, but it will require working closely with designers and understanding visual storytelling.
PHYSICAL REQUIREMENTS
Capable of performing essential duties with reasonable accommodations.
Work involves sitting, talking, hearing, and typing, with visual acuity required for keyboard usage, data analysis, and computer terminal operation.
Occasional light lifting may be necessary.
WORK ENVIRONMENT
Work is primarily conducted in a professional office setting, utilizing standard office equipment.
Expected office presence of 3 days per week.
Minimal travel requirements, less than 10%
LI-Hybrid
The hiring range for this position is $83,000 to $108,000 per year. This range is an estimate and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.
Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.
SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).
We do not sponsor applicants for work visas.
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