Sr. Specialist, B2B Content
2 weeks ago
Sr. Specialist, B2B Content
1800 Duke St, Alexandria, VA 22314, USA Req #821 Friday, April 26, 2024 SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.SUMMARY
The Senior Specialist, B2B Content is responsible for the strategic development, execution, and management of SHRM’s B2B flagship and sales enablement content. This role demands a strategic thinker who can blend high-impact content strategies with practical sales support mechanisms to enhance SHRM’s branding and sales effectiveness. The position requires close collaboration with Marketing, Sales, and external partners, ensuring that both flagship content and sales materials are timely, relevant, and aligned with corporate goals.
Responsibilities:
Content Development & Execution: Support the design and implementation of content strategies that effectively engage targeted B2B audiences and enhance SHRM’s branding initiatives. Content Production: Help manage the creation, development, and editing of content across various formats including articles, video, podcast, case studies, presentations, guides, and enablement assets ensuring they meet quality standards. Cross-Functional Collaboration: Collaborate with internal stakeholders and external partners to maximize the impact of content, maintain consistent messaging across all platforms, and understand B2B needs, challenges, and feedback regarding sales content and messaging. Project Management: Assist in managing project timelines, coordinating with agencies, freelancers, and internal teams, and tracking expenses within allocated budgets. Research and Ideation: Support the ideation process and contribute to in-depth stories that provide unique insights into significant corporate and industry trends. Innovation: Keep abreast of industry trends, economic changes, and global events to suggest improvements in content strategies and incorporation of new media technologies. Relationship Cultivation: Build and maintain relationships with key industry players, corporate leaders, and subject matter experts to secure exclusive information and insights. Performance Analysis: Assist in monitoring and reporting on the content initiatives’ performance, using data to suggest strategies for better engagement and broader reach. Other duties as assigned.
Education & Experience Requirements
Bachelor's degree in Journalism, Communications, Business, or a related field. Minimum five (5) years of experience in content strategy and creation, particularly with B2B audiences, and a portfolio showcasing excellent storytelling and editorial skills. Experience in digital media, including SEO, social media marketing, and content management systems (Adobe Experience Manager preferred). Proven ability to collaborate effectively with cross-functional teams and manage content projects.KNOWLEDGE, SKILLS & ABILITIES
Strong understanding of content marketing strategies, market segmentation, and the ability to execute content projects from conception through execution. Excellent communication skills (oral and written) with the ability to produce clear, compelling narratives for a diverse audience. Analytical skills to distill complex information into accessible and engaging content. Proficiency in digital media tools, multimedia storytelling techniques, and content management systems. Understanding of business principles, economic concepts, and the dynamics of corporate environments. Adaptability to changing priorities and the ability to handle multiple projects simultaneously. Project management skills, with a focus on delivering high-quality content under deadlines. Passionate about SHRM's mission and committed to advancing the HR professionPHYSICAL REQUIREMENTS
Capable of performing essential duties with reasonable accommodations. Work involves sitting, talking, hearing, and typing, with visual acuity required for keyboard usage, data analysis, and computer terminal operation. Occasional light lifting may be necessary.
WORK ENVIRONMENT
Work is regularly performed in a combination of office and conference settings and routinely uses standard office equipment. Expected office presence of 3 days per week. Minimal travel requirements, less than 10%#LI-Hybrid
The hiring range for this position is $83,000 to $97,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.
-
Sr. Specialist, Sales Enablement Content
3 weeks ago
Alexandria, United States SHRM Full timeSHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives...
-
Lead, B2B Content Enablement
4 weeks ago
Alexandria, United States SHRM Full timeSHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members...
-
Sr. Specialist, User Experience Designer
1 week ago
Alexandria, United States SHRM Full timeSr. Specialist, User Experience Designer 1800 Duke St, Alexandria, VA 22314, USA Req #830 Wednesday, May 8, 2024 SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on...
-
Sr. Specialist, Foundation Programs
1 month ago
Alexandria, United States SHRM Full timeSr. Specialist, Foundation Programs 1800 Duke St, Alexandria, VA 22314, USA Req #759 Tuesday, February 27, 2024 The SHRM Foundation is a values-based charity organization that champions workforce and workplace transformation and inspires HR professionals to make it happen. Our vision is empowered HR professionals building inclusive organizations where...
-
Payroll and Benefits Specialist
3 weeks ago
Alexandria, United States ROCS Grad Staffing Full timeJob DescriptionJob DescriptionPosition Overview:The Payroll and Benefits Specialist administers the activities relating to the Seminary’s payroll, benefits, including employee leaves. The Payroll and Benefits Specialist is responsible for timely and accurate payroll administration including timekeeping for all employees. The Payroll and Benefits Specialist...
-
Instructional Systems Specialist
2 days ago
Alexandria, Virginia, United States National Credit Union Administration Full timeAs an Instructional Systems Specialist, you will:Develop and plan the basic design and concept for Learning Management Service (LMS) courses. Create a syllabus for each LMS course that lays out the content required. Work with key stakeholders to recommend content for LMS courses. Develop the learning experience by incorporating visual appeal, graphics, and...
-
Visual Communications Specialist
2 weeks ago
Alexandria, Virginia, United States Council on Social Work Education Full timeJob Description POSITION SUMMARY The Visual Communications Specialist will be responsible for transforming CSWE content into visually engaging content that speaks to our membership. Under the direction of the Vice President of Communications and Membership, the incumbent will visually promote CSWE’s brand, products, and services. The Visual...
-
Communications and Marketing Specialist
2 weeks ago
Alexandria, Virginia, United States Council on Social Work Education Full timeJob Description POSITION SUMMARY The Communications and Marketing Specialist will be in charge of managing the development and execution of marketing campaigns and communications. Under the direction of the Vice President of Communications and Membership, the incumbent will beneficially promote CSWE’s brand, product and services. The...
-
Alexandria, United States The Computer Merchant Full timeJOB TITLE: Secret Cleared Sr. DTRA Virtualization Engineer JOB LOCATION: Ft Belvoir, VA - Hybrid WAGE RANGE: $75-80/hr. W2 Only JOB NUMBER: RQ173198 REQUIRED EXPERIENCE: VMWare Certified Professional (ex. Data Center v7.x) JOB DESCRIPTION Seize your opportunity to make a personal impact as a DTRA Virtualization Engineer. Will work on a team to support the...
-
Alexandria, United States The Computer Merchant, LTD. Full timeJOB TITLE: Secret Cleared Sr. DTRA Virtualization Engineer JOB LOCATION: Ft Belvoir, VA - Hybrid WAGE RANGE*: $75-80/hr. W2 Only JOB NUMBER: RQ173198 REQUIRED EXPERIENCE: VMWare Certified Professional (ex. Data Center v7.x) JOB DESCRIPTION Seize your opportunity to make a personal impact as a DTRA Virtualization Engineer. Will work on a team to support...
-
Sr. Business Analyst
2 weeks ago
Alexandria, United States Synectics Full timeWe are seeking a Sr. Business Analyst to join our growing team. The qualified applicants will become part of the Enterprise Data Analytics Services (EDAS) program for a large federal agency in Alexandria, VA. Hybrid work options are available. The Business Analyst is responsible for managing the development and maintenance of project documentation. Gathering...
-
Alexandria, United States SHRM Full timeSHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members...
-
Visual Design
1 month ago
Alexandria, United States CRI Full timeJob DescriptionJob DescriptionSalary: CRI is a leading developer of new technology in the government arena. We create exciting and innovative products for the global market by pushing the boundaries of technology. We have a culture of innovation tempered with a common-sense approach to problem-solving. We are a woman-owned Small Business with 25 years of...
-
Instructional Systems Specialist
4 days ago
Alexandria, United States US National Credit Union Administration Full time**Duties**: As an Instructional Systems Specialist, you will: - Develop and plan the basic design and concept for Learning Management Service (LMS) courses. - Create a syllabus for each LMS course that lays out the content required. Work with key stakeholders to recommend content for LMS courses. - Develop the learning experience by incorporating visual...
-
Business Development Representative
2 days ago
Alexandria, United States Porter Group Full timeIndustry | Services - Business ServicesLocation | Alexandria, VASalary | $65,000First Year Potential | $90,000Benefits | Health, 401KReference | 008346Job SummaryInternational association is expanding its professional sales force. This is an amazing opportunity to get into the company and grow with them. This role will focus solely on current account sales...
-
Business Development Representative
4 weeks ago
Alexandria, United States Porter Group Full timeIndustry | Services - Business ServicesLocation | Alexandria, VASalary | $65,000First Year Potential | $90,000Benefits | Health, 401KReference | 008346Job SummaryInternational association is expanding its professional sales force. This is an amazing opportunity to get into the company and grow with them. This role will focus solely on current account sales...
-
Business Development Representative
3 weeks ago
Alexandria, United States Porter Group Full timeIndustry | Services - Business ServicesLocation | Alexandria, VASalary | $65,000First Year Potential | $90,000Benefits | Health, 401KReference | 008346Job SummaryInternational association is expanding its professional sales force. This is an amazing opportunity to get into the company and grow with them. This role will focus solely on current account sales...
-
Alexandria, VA, United States The Computer Merchant, LTD. Full timeJOB TITLE: Secret Cleared Sr. DTRA Virtualization Engineer JOB LOCATION: Ft Belvoir, VA - Hybrid WAGE RANGE*: $75-80/hr. W2 Only JOB NUMBER: RQ173198 REQUIRED EXPERIENCE: VMWare Certified Professional (ex. Data Center v7.x) JOB DESCRIPTION Seize your opportunity to make a personal impact as a DTRA Virtualization Engineer. Will work on a team to support...
-
Marketing and Bd Coordinator
4 weeks ago
Alexandria, United States Human Resource Certification Institute, Inc. Full time**Who we are**: HRCI®, headquartered in Alexandria, Virginia, is the premier credentialing and learning organization for the human resources profession. For more than 50 years, we have set the global standard for HR expertise and excellence through our commitment to the development and advancement of businesspeople in the people business. HRCI develops and...
-
Contract Specialist
1 day ago
Alexandria, United States US Department of Defense Education Activity Full time**Duties**: - Evaluate responses to solicitations for price reasonableness, cost realism, and adequacy of competition. - Perform contract pre-award functions to include: determining method of procurement and contract type, documenting the acquisition strategy, and obtaining appropriate approvals. - Process, award, administer, and manage Commercial...
