Director Product Marketing

6 days ago

Berkeley Heights, United States Clover Full time

**Calling all innovators - find your future at Fiserv.**

We're Fiserv, a global leader in Fintech and payments, and we move money and information in a way that moves the world. We connect financial institutions, corporations, merchants and consumers to one another millions of times a day - quickly, reliably, and securely. Any time you swipe your credit card, pay through a mobile app, or withdraw money from the bank, we're involved. If you want to make an impact on a global scale, come make a difference at Fiserv.

**Job Title**

Director Product Marketing

**What does a successful Director of Product Marketing do at Fiserv?**

Join our team as a Product Marketing Director and play a crucial role in shaping the future of Clover’s products and services You will drive the development and execution of strategic marketing plans, leveraging your product knowledge, market analysis skills, and marketing expertise to ensure our offerings reach their target audience effectively. Collaborate with cross-functional teams, including product development, sales, and marketing, to create and implement comprehensive strategies that propel Clover to new heights.

**What you will do**:

- Market Research: Conduct in-depth market research to identify target audiences, market trends, and competitors. Analyze customer needs and feedback to shape product strategies.
- Product Positioning: Develop and articulate the unique value proposition of our products. Create messaging that resonates with target customers and differentiates us from competitors.
- Marketing Strategy: Collaborate with us to define marketing objectives, goals, and KPIs. Develop and execute marketing plans that align with our overall business objectives.
- Product Launch: Plan and oversee product launches. Ensure all marketing materials, sales collateral, and training resources are in place to support a successful launch.
- Content Creation: Develop and oversee the creation of engaging marketing content, including product descriptions, web content, whitepapers, case studies, and sales presentations.
- Sales Enablement: Equip our sales team with the necessary tools and resources to effectively sell our products. This includes training, sales materials, and competitive analysis.
- Market Analysis: Monitor market trends, the competitive landscape, and customer feedback to adapt our marketing strategies and product positioning as needed.
- Customer Engagement: Develop strategies for customer engagement, retention, and upselling. Collaborate with our customer support and success teams to address customer needs.

**What you will need to have**:

- Bachelor's degree in marketing, business, or a related field.
- Proven experience in product marketing, with at least 5-7 years in a leadership role.
- Proven expertise in marketing principles, market research, and product lifecycle management, evidenced by successful product launches and market penetration.
- Excellent written and verbal communication skills, demonstrated by a portfolio of marketing materials, presentations, and reports.
- Track record of creating compelling marketing content that has driven significant engagement and conversion rates.
- Proficiency in marketing tools and analytics platforms, such as Google Analytics, HubSpot, and Marketo, with a proven track record of using these tools to optimize campaigns.
- Strong project management and leadership skills, demonstrated by leading cross-functional teams and managing multiple projects simultaneously, on time and within budget.
- Analytical mindset with the ability to interpret data and make data-driven decisions, evidenced by the successful implementation of data-driven marketing strategies.

**What would be great to have**:

- Willingness to travel as needed.
- Ability to adapt to a fast-paced and dynamic work environment.
- Creative thinking and problem-solving skills.
- Familiarity with industry-specific regulations and compliance.

**Important info about this role**:

- We’re better together This role is fully on-site (all 5 days in the office) for the first 90 days and Monday through Thursday after that (Fridays can be optional).

**Salary Range**

$136,800.00 - $230,600.00

Thank you for considering employment with Fiserv. Please:

- Complete the step-by-step profile and attach your resume (either is acceptable, both are preferable).

**What you should know about us**:
Fiserv is a global leader in payments and financial technology with more than 40,000 associates proudly serving clients in more than 100 countries. As one of Fortune_®_ magazine's "World's Most Admired Companies" 9 of the last 10 years, one of Fast Company’s Most Innovative Companies, and a top scorer on Bloomberg’s Gender-Equality Index, we are committed to innovation and excellence.

**Our commitment to Diversity and Inclusion**:
Fiserv is an Equal Opportunity Employer, and we welcome and encourage diversity in our workforce that reflects our world. All qualified applicants

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