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Marketing Manager

4 months ago

Phoenix, United States World of Illumination Full time

**Position Summary**

This role will work closely with the company’s executive team to establish the proper foundation and direction for the Marketing Department, ensuring alignment with revenue objectives and driving success across B2C, B2B, and D2C sales channels.

**Responsibilities**
- Develop and implement strategic marketing plans and schedules to increase revenue and brand awareness.
- Cultivate and maintain relationships in each market with sponsors, venues, partners, and stakeholders to maximize outreach, revenue and brand exposure.
- Manage the company’s promotion and advertising efforts to drive sales and build brand awareness.
- Manage third party advertising agencies, freelancers, and/or partnerships.
- Maintain and expand an impactful roster of influencers and partnerships to increase brand awareness and sales.
- Manage and support the execution of advertising campaigns and marketing initiatives, including content creation, copywriting, media planning/relations, public relations, and digital marketing.
- Develop and manage marketing budgets to ensure all marketing activities are within budget and on target.
- Coordinate marketing communications, including the development and distribution of all marketing collateral for all venues.
- Provide regular reports on marketing performance, including analytics and key performance indicators.
- Act as the spokesperson for the company and manage any public relation matters for the company.
- Manage Social Media accounts, posts, and engagements to grow our followings.
- Press release strategy, copywriting and distribution.
- Create an omni channel to ensure brand experience and consistency across all platforms and markets.
- Conduct market demographics research for new markets and venues to support the company's growth plans.
- Supervise and manage graphic designer
- Conduct market research to understand consumer trends and preferences, and adjust marketing strategies accordingly.
- Present quarterly and/or annual strategic marketing goals and execution plan to the executive team

**Desired Qualifications**
- BA in Marketing, communication or other related field.
- MBA in Marketing - highly desired.
- 3 years of experience in marketing and sponsorships with demonstrated success in developing and executing marketing strategies in the entertainment industry.
- Excellent interpersonal skills with the ability to interface at all levels of management and staff.
- Extensive experience in creating and defining a product’s brand identity.
- Ability to work in a fast-paced environment.
- Excellent communication skills, both verbal and written.
- Knowledge of market research and analysis tools.
- Must have experience developing and executing announcements, product launches and press/analyst briefings.

Pay: $75,000.00 - $85,000.00 per year

**Benefits**:

- Dental insurance
- Health insurance
- Paid time off
- Vision insurance

Application Question(s):

- What are your expectations when it comes to working hours? What do you prefer?

**Experience**:

- Marketing: 1 year (preferred)

Ability to Commute:

- Phoenix, AZ 85040 (preferred)

Ability to Relocate:

- Phoenix, AZ 85040: Relocate before starting work (required)

Work Location: In person