Marketing Coordinator
1 month ago
**About the Job**
As the Marketing Coordinator, you will be responsible for coordinating, planning, and executing marketing campaigns across multiple media channels.
You will establish a collaborative working relationship with the business owner, who will work with you on strategic and big-picture goals while taking charge of tactical implementation and execution.
The ability to organize, plan and structure your workload in an autonomous fashion will be absolutely key to your success in this role. We neither have the time nor the inclination to micromanage you. You’ll have a lot of freedom in this role but also a lot of responsibility.
**The Six Non-Negotiables Of This Role Are**:
- **Leadership potential.** Initially, you’ll be our only in-house marketing person but as you hit goals, we fully expect this role to morph into a marketing team leader role where you will manage a team of marketing assistants.
- **Project management.** Ideally, you’ve had experience in project management. A large part of this role is creating and adhering to deadlines, drafting budgets, and moving simultaneous projects forward to completion.
- **Being teachable and coachable. **There will be a LOT of learning on the job as we do marketing very differently. There is no place here for know-it-alls. We hire based primarily on attitude.
- **Being a self-starter.** Goals will be clearly defined from the outset. Often, it will be your job to determine what needs to happen, when and how. The attitude of continually starting things on your own is very important.
**Skills Needed/Day-To-Day Tasks And Responsibilities**:
- Optimize marketing systems and processes from top-of-funnel awareness through to customer acquisition. Optimize the customer experience and increase customer lifetime value.
- Graphic design and developing marketing materials: Designing lead magnets, resources, content, brochures, and landing pages.
- Create and manage content calendar: Develop a content plan, create, schedule, and analyze content. Build high-value content assets and repurpose them across media channels. Manage the company's social media presence, including creating and posting content, responding to comments, and monitoring metrics.
- Tracking KPIs and campaign performance: Weekly tracking of key metrics related to marketing activities, performance of marketing campaigns and initiatives, including monitoring metrics such as website traffic, leads generated, and customer engagement.
- Video production: Coordinating and managing video content and production pipeline, managing videographer, and scheduling video content. Basic video editing skills a plus
- Creating and managing project timelines to ensure that campaigns and initiatives are completed on time.
- Managing the company's website, including updating content, ensuring website functionality, and improving website performance.
- Coordinating and executing events, such as trade shows, conferences, and product launches.
- Coordinating with other departments, sponsors, and partners: Coordinate marketing activities with other departments such as sales, product development, and customer service to ensure that marketing initiatives align with overall business objectives. Coordinate sponsorships and partnerships with other organizations to increase brand awareness and reach new audiences.
Pay: $54,213.00 - $60,471.00 per year
**Benefits**:
- Employee discount
- Flexible schedule
- Health insurance
- Paid time off
Schedule:
- 8 hour shift
- Monday to Friday
**Experience**:
- Marketing: 1 year (required)
Ability to Commute:
- Bensalem, PA 19020 (required)
Work Location: Hybrid remote in Bensalem, PA 19020
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