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Customer Marketing Manager
2 weeks ago
- Please note that this is a hybrid position of 3 days/week in our NYC office._
**About The Role**:
- Strong collaboration with global marketing teams to build operations for and orchestrate integrated campaigns, including audience segmentation and communication channels
- Strong partnership with content to develop story arcs, assets and messages that align to the buying stages of key buyer personas
- Monitor and analyze marketing campaign performance metrics and KPIs, providing actionable insights and recommendations for optimization and continuous improvement
- In this role, you will coordinate each campaign end-to-end: strategy, testing plan, creative development, execution, and performance analysis while partnering closely with product marketing, web, creative, and integrated marketing teams to bring product vision to life within digital and other key channels
**Your Experience & Skills**:
- 5+ years of B2B SaaS experience as a lifecycle or campaigns marketing manager
- Strong knowledge of integrated marketing tactics and best practices
- Track record of success delivering pipeline and revenue outcomes
- Prior experience working with personas and mapping to the buyer’s journey
- Prior experience working with sales, account management and customer success organizations
- Visa sponsorship for this role is currently not available._#LI-Hybrid
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