Existing Customer Marketing

5 days ago


New York, United States Citi Full time

**Position Summary**

The Marketing and Franchise Development organization drives all aspects of the customer lifecycle, from Acquisition to Engagement to Retention. The Existing Customer Marketing (ECM) team within this organization is a critical driver of Marketing, with a vision to deepen and expand the relationships our customers have with Citi - increasing their usage of our products and services, promoting behaviors that create long-term loyalty, and thoughtfully communicating new benefits, features and products that can strengthen our relationship.

**Responsibilities**

Develop and Monitor Key Performance Indicators (KPIs):

- Partner with cross-functional teams to identify and define relevant KPIs aligned with business objectives.
- Design and implement robust measurement frameworks to track KPIs and performance metrics effectively.
- Regularly analyze KPI data to identify trends, patterns, and areas for improvement.
- Generate actionable insights and recommendations based on KPI analysis to drive strategic decision-making.

Business Case Development and Scenario Planning:

- Develop compelling business cases that articulate the value proposition and justification for investment in strategic projects.
- Partner with business units to assess the feasibility and potential impact of proposed initiatives.
- Conduct thorough cost-benefit analyses and ROI assessments to support decision-making.
- Analyze various scenarios to understand their impact on financial performance.
- Collaborate with stakeholders to develop strategic responses to potential scenarios.
- Present business cases to senior management and key stakeholders, providing clear and persuasive arguments for proposed initiatives.

Develop Analytics Agenda:

- Lead the development of a comprehensive analytics agenda that supports business goals and priorities. Work closely with stakeholders to understand their analytical needs and requirements.
- Continuously evaluate and refine the analytics agenda to adapt to changing business dynamics and market trends.

Digital Metrics and Measurement
- Provide “horizontal” expertise in the area of Digital metrics, acting as a key interface with the Digital organization and providing views on how to measure and interpret Digital performance

Measure Marketing Effectiveness:

- Develop and implement key performance indicators (KPIs) to track and evaluate marketing initiatives' success.
Monitor and evaluate the effectiveness of new initiatives and tests, adjusting as necessary to maximize outcomes.

Create insightful reports and presentations to communicate findings and recommendations to stakeholders at all levels.

Lead the annual Planning process (expense, outcomes)

**Qualifications**
- 6 - 10 years of relevant experience
- Strong experience in scoping and creating KPI’s and metrics and developing metrics dashboards.
- High degree of comfort with financial and quantitative analysis, scenario development, and key P&L drivers; ability to create and model data easily and comfort with scope and direct quantitative analysis working closely with Analytics and Finance
- Familiarity with financial services industry and competitor products/services
- Excellent communication and presentation skills, with the ability to effectively convey technical concepts to non-technical stakeholders.
- Strong project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines.
- Experience with measuring and interpreting Digital performance

**Education**
- Bachelor’s Degree required, Master’s preferred.
- **Job Family Group**:
Marketing
- **Job Family**:
Marketing Program Management
- **Time Type**:
Full time
- **Primary Location**:
New York New York United States
- **Primary Location Full Time Salary Range**:
$129,840.00 - $194,760.00
- **Anticipated Posting Close Date**:
May 10, 2024
- Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

View the "**EEO is the Law**" poster. View the **EEO is the Law Supplement**.

View the **EEO Policy Statement**.

View the **Pay Transparency Posting



  • New York, United States Citi Full time

    **Position Summary** The US Personal Banking and Wealth Management Marketing organization drives all aspects of the customer lifecycle, from Acquisition to Engagement to Retention, across all major Business Units in Citi’s Personal Bank - Branded Cards and Lending, Retail Bank and Mortgage and Wealth. The Existing Customer Marketing (ECM) team within this...


  • New York, United States Citi Full time

    The US Personal Banking and Wealth Management Marketing organization drives all aspects of the customer lifecycle, from Acquisition to Engagement to Retention, across all major Business Units in Citi’s Personal Bank - Branded Cards and Lending, Retail Bank and Mortgage and Wealth. The Existing Customer Marketing (ECM) team within this organization is a...


  • New York, New York, United States VistaVu Solutions Full time

    VistaVu Solutions is an employee-owned tech company on a high growth curve. We deliver full lifecycle ERP implementations, transformation projects, and responsive support through our partnerships with SAP S/4 Hana Cloud, SAP Business ByDesign, SAP Business One, SAP BTP, and Boomi to mid-market companies in a broad range of industries primarily within the...


  • New York, United States First Class Marketing Full time

    We are looking for an entry-level Direct Marketing Representative to help support the sales and promotions teams. We are focused on developing and enhancing the competitive nature and willingness to lead within every potential candidate. This is a valuable opportunity for those who want experience in team leadership, sales, entrepreneurship, and anybody with...


  • New York, United States First Class Marketing Full time

    We are looking for an entry-level Direct Marketing Representative to help support the sales and promotions teams. We are focused on developing and enhancing the competitive nature and willingness to lead within every potential candidate. This is a valuable opportunity for those who want experience in team leadership, sales, entrepreneurship, and anybody with...


  • New York, United States Blissful Marketing Full time

    Job DescriptionJob Description*New York based**This Role is not Remote* WHY WORK WITH US?We do more than meet goals; we are overachievers who are determined to make every meeting with our client a positive one to share information, review old goals, and plan to meet new ones. We provide high-quality one-on-one meetings with our clients so that we can...


  • New York, United States Blissful Marketing Full time

    Job DescriptionJob Description*New York based**This Role is not Remote* WHY WORK WITH US?We do more than meet goals; we are overachievers who are determined to make every meeting with our client a positive one to share information, review old goals, and plan to meet new ones. We provide high-quality one-on-one meetings with our clients so that we can...


  • New York, United States Datadog Full time

    If you are a dynamic professional with a passion for building customer relationships, and a knack for technology, consider joining us at Datadog as a Customer Marketing Associate Manager. You will be a key player in our journey, leveraging your skills to foster customer reference building and help us spread the word about our customers' use of Datadog to...

  • Marketing Associate

    2 weeks ago


    New York, New York, United States Velocity Marketing Services Full time

    Our company is seeking a Marketing Associate who will be responsible for carrying out strategies for growth in our client's customer base. In addition, the marketing associate will be responsible for interfacing with customers to ensure the highest quality of brand awareness. This position requires high level of creativity and excellent written and verbal...


  • New York, United States Radiance Marketing Full time

    Benefits: Bonus based on performance Company parties Competitive salary Opportunity for advancement Training & development Benefits Competitive Compensation Team Environment Career Growth Opportunities Key Details We are seeking a highly motivated and energetic Sales Representative to join our team. In this role, you will generate leads, attract new...


  • New York, United States Radiance Marketing Full time

    Benefits: Bonus based on performance Company parties Competitive salary Opportunity for advancement Training & development Benefits Competitive Compensation Team Environment Career Growth Opportunities Key Details We are seeking a highly motivated and energetic Sales Representative to join our team. In this role, you will generate leads, attract new...


  • New York, New York, United States Radiance Marketing Full time

    Benefits:Bonus based on performance Company parties Competitive salary Opportunity for advancement Training & development Benefits Competitive Compensation Team Environment Career Growth Opportunities Key Details We are seeking a highly motivated and energetic Sales Representative to join our team. In this role, you will generate leads, attract new clients,...


  • New York, United States Radiance Marketing Full time

    Benefits: Bonus based on performance Company parties Competitive salary Opportunity for advancement Training & development Entry Level Customer Service RepresentativeBenefits Competitive Compensation Coaching and Mentoring Team Environment Career Growth Opportunities Key Responsibilities We are seeking a Customer Service Representative to join our team....

  • Senior Analyst

    4 weeks ago


    New York, United States AMEX Full time

    You Lead the Way. Weve Got Your Back. With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, youll learn and grow as we help you create a...


  • New York, United States Seasoned Recruitment Full time

    Are you a skilled and results-driven marketer with a passion for customer engagement? We are seeking a motivated individual to join our team as a Manager, Customer Marketing. In this role, you will be responsible for developing and executing customer-centric marketing strategies to enhance customer loyalty and drive revenue growth. You will have the...


  • New York, United States Seasoned Recruitment Full time

    Job DescriptionJob DescriptionAre you a skilled and results-driven marketer with a passion for customer engagement? We are seeking a motivated individual to join our team as a Manager, Customer Marketing. In this role, you will be responsible for developing and executing customer-centric marketing strategies to enhance customer loyalty and drive revenue...


  • New York, United States Seasoned Recruitment Full time

    Are you a skilled and results-driven marketer with a passion for customer engagement? We are seeking a motivated individual to join our team as a Manager, Customer Marketing. In this role, you will be responsible for developing and executing customer-centric marketing strategies to enhance customer loyalty and drive revenue growth. You will have the...

  • Marketing Manager

    6 days ago


    New York, United States Bristol Myers Squibb Full time

    Marketing Managers are responsible for developing, implementing and executing strategic marketing plans for an entire organization (or lines of business and brands within an organization) in order to attract potential customers and retain existing ones. **Marketing Manager Roles & Responsibilities** - Oversee all marketing campaigns for their company or...


  • New York County, New York, United States Enthuse Marketing Full time

    Job DescriptionThis position must be based within 15 miles of commuting distance to city center.The Regional Brand Ambassador is responsible for delivering education supporting a brand or portfolio across a designated region territory while developing trade relationships and driving brand opportunity with customers across the on, off, and non-premise...

  • Field Superintendent

    2 weeks ago


    New York, United States Schindler Elevator Corporation Full time

    We Elevate... You Since 1874 Schindler has an outstanding reputation for not only elevating buildings, but the well-being of everyone who lives and works in them. Do you have the talent, ambition, and vision to help us elevate tomorrow’s world? As a leading employer in the urban mobility industry, we are always looking for a diverse group of people who...