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Manager, Customer Marketing

4 months ago

New York, United States Seasoned Recruitment Full time

Are you a skilled and results-driven marketer with a passion for customer engagement? We are seeking a motivated individual to join our team as a Manager, Customer Marketing. In this role, you will be responsible for developing and executing customer-centric marketing strategies to enhance customer loyalty and drive revenue growth. You will have the opportunity to work with cross-functional teams, collaborate with key stakeholders, and leverage customer insights to create impactful marketing campaigns. This position is based at our Portland office with a flexible hybrid work schedule.

Responsibilities:

  • Develop and implement customer marketing strategies, programs, and initiatives aimed at increasing customer loyalty and engagement.
  • Collaborate with cross-functional teams to create targeted, personalized marketing campaigns and initiatives to drive customer acquisition and retention.
  • Utilize customer data and insights to develop customer segmentation strategies and identify opportunities for personalized marketing approaches.
  • Manage and optimize customer relationship management (CRM) systems and tools to support customer marketing efforts.
  • Monitor and analyze customer behavior and campaign performance metrics to continuously improve marketing strategies and initiatives.
  • Collaborate with sales teams to align marketing strategies with sales objectives and ensure consistent messaging to customers.
  • Stay up-to-date with industry trends and new marketing channels and tools to identify innovative ways to engage customers.
  • Lead, mentor, and develop a team of customer marketing professionals to drive individual and team success.
  • Prepare and present reports on customer marketing activities and outcomes to senior leadership.
Requirements
  • Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
  • 8+ years of experience in customer marketing or related roles.
  • Proven track record of developing and executing successful customer marketing strategies and initiatives.
  • Strong analytical skills with the ability to leverage data and insights to inform marketing decisions.
  • Experience with CRM systems and tools, and proficiency in customer segmentation and targeting.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders.
  • Demonstrated leadership abilities with experience in managing and developing a team.
  • Self-motivated and results-oriented mindset with the ability to work in a fast-paced, dynamic environment.
  • Knowledge of industry trends and best practices in customer marketing.
  • Ability to prioritize, multitask, and meet deadlines in a detail-oriented manner.
  • Strong problem-solving skills and the ability to think strategically.