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Director, Paid Media
3 months ago
The Paid Media and Social team at TIAA is a nimble group the oversees a dynamic digital communication strategy focused on strengthening TIAA’s brand and supporting our business groups.
As we expand our team, we are looking for a Paid Media Director with an entrepreneurial spirit that will lead day-to-day media strategies, executing and reporting. Reporting into the Head of Paid Media, you will lead and execute multi-channel digital campaign and partner closely with marketing, analytics and agency partners. With your knowledge of the evolving media space, you will keep internal leadership, media and marketing leaders updated on campaign progress and success. You will also engage and influence stakeholders across the organization with respect to media and media outcomes.
Key Responsibilities and Duties
- Developing and executing innovating strategies for TIAA’s digital marketing campaign.
- Align with analytics and agency partners to track, measure and optimize paid and social campaigns, with the goal of driving positive business results.
- Drive innovation across digital channels to elevate the TIAA brand among the core brand participants.
- Partner closely with campaign leads to delivery on project goals.
- Works to support the development and implementation of digital marketing efforts to build and sustain presence in digital channels and to increase revenue and profitability.
- Identify opportunities for operational improvements and transformation.
- Impeccable attention to detail, specifically with budget tracking and reporting.
Educational Requirements
- University (Degree) Preferred
Work Experience
- 5+ Years Required; 7+ Years Preferred
Physical Requirements
- Physical Requirements: Sedentary Work
Career Level
8IC
REQUIRED
- 5+ years experience working with a Media Agency or in-house client-side media Center of Excellence
PREFERRED
- 7+ years of experience working with a Media Agency or in-house client-side media Center of Excellen
- Relevant experience in the fundamentals of media planning, digital reporting, budget management, flowcharting and forecasting
- Experience with the latest media tactics across the paid media ecosystem
- A people person with an ability to build strong relationships with colleagues to succeed in cross-functional teams
- A can-do attitude with a one-team mindset
LI-VM1
Related Skills
Advertising, Audience Segmentation, Budgeting, Collaboration, Communication, Customer-Focused Campaign Development, Ensures Quality Audience Engagement, Lead and Demand Generation, Marketing Analytics, Marketing Channels, Marketing Creativity, Marketing Strategic Planning, Marketing Writing Effectiveness, Negotiation, Prioritizes Effectively, Search Engine Marketing, Timely Outreach, Vendor / Partner Management
Anticipated Posting End Date:
2024-05-07
Base Pay Range: $115,000/yr. - $160,000/yr.
Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).
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Company Overview
TIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. We offer a wide range of financial solutions, including investing, banking, advice and education, and retirement services.
Benefits and Total Rewards
The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our
Benefits Summary
Equal Opportunity
We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.
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