Digital Marketing Specialist/search Analyst

3 weeks ago

Boston, United States Boston Children's Hospital Full time

75800BR
- Marketing-Strategic Planning

**Job Posting Description**
- The role of the Digital Marketing Specialist involves coordinating with the SEO/SEM Manager and other members of the marketing team, specifically to undertake digital optimization activities on the Website, Google (SERP, Listings, Ads, and YouTube), and Pinterest. The responsibilities include posting content regularly, analyzing online metrics as needed, and strategizing and implementing optimizations such as content updates, back-linking strategies, and keyword research to increase traffic and conversions on the external website. The Specialist is also responsible for evaluating keywords, trends, competitors, and market behavior to identify opportunities that will advance Search Engine Marketing (SEM) and organic (SEO) initiatives, thus helping to meet key business goals.
- **This Digital Marketing Specialist will**:

- Assist the Digital Experience and Marketing teams with digital optimization projects.
- Collaborate with marketing managers to reduce paid search spend when able.
- Conduct market research to create effective marketing strategies and increase conversion rates for paid and organic search, while fully utilizing search engine optimization techniques for all SEM activities.
- Promote adoption of marketing reports, guides metric interpretation, conducts research, and develops strategies.
- Attend marketing meetings and training sessions, as well as analyzing and tracking online marketing metrics.
- Strategize SEM approach and execution/modification based on SEO Manager's insights to increase website traffic and reduce costs.
- Assist in analyzing competitor marketing campaigns to adopt successful strategies and provide insights to the marketing team to develop superior campaigns.
- Coordinate with the SEO/SEM Manager and Online Reputation Manager to schedule all digital marketing activities.
- Post and optimize content with extreme attention to detail, conducting research on the latest market trends and keywords.
- Perform administrative tasks such as updating databases and spreadsheets
- Become certified in SEO and Google Ads.

**To qualify, you must have**:

- BA degree in Marketing or related field plus at least a year of experience in Digital Marketing or experience managing paid search and display ads through Google Ads.
- Understanding of SEO tools like Google Analytics Knowledge of latest market trends and social media marketing techniques.
- Strong computer skills (specifically PowerPoint). Ability to work under pressure. Excellent communication and organizational skills.
- Ability to conduct in-depth research.
- Familiarity with posting to different social media platforms (YouTube and Pinterest is a plus).
- Excellent attention to detail.
- Familiarity with basic design software like Adobe Illustrator or Photoshop is a plus but not required. Understanding of SEM and familiarity with Google Ads is a plus but not required.
- Knowledge of search engine optimization (SEO) and the associated tools to measure the effectiveness of web content (e.g., BrightEdge, etc.) is a plus but not required.
- Ability to work in-office a minimum of one day per week is required.

Boston Children’s Hospital offers competitive compensation and unmatched benefits including flexible schedules, affordable health, vision and dental insurance, child care and student loan subsidies, generous levels of time off, 403(b) Retirement Savings plan, Pension, Tuition and certain License and Certification Reimbursement, cell phone plan discounts and discounted rates on T-passes. Experience the benefits of passion and teamwork.

**Status**
- Full-Time

**Regular, Temporary, Per Diem**
- Regular

**Standard Hours per Week**
- 40

**Office/Site Location**
- Boston

**Job Posting Category**
- Marketing and Communications

**Remote Eligibility**
- Part Remote/Hybrid

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