Paid Search Specialist, Marketing

4 weeks ago

Boston, Massachusetts, United States Vista Full time

Our Team:
We are part of the Global Marketing organization at Vistaprint, where we are on the forefront of leveraging data and automation to maximize profit at desirable return on ad spend (ROAS) targets. Our team is spread across the globe and is loaded with talent, with team members in Boston, Barcelona, and Sydney. Search and Shopping are a crucial component in Vistaprint's success, and we're uniquely positioned to give our customers what they want, when they want it, leveraging our scale to deliver incredible customer experiences
What You Will Do:

  • Operationalizing & driving tactical optimizations. You will be helping the team audit areas of opportunity within our accounts and executing against these opportunities to positively impact performance of the channel.
  • Delivering an exceptional customer experience through flawless operational execution. Attention to detail is a strength you will bring to the role.
  • Optimizing and testing. Apply your understanding of the competitive landscape, our customers' needs, and current campaign performance to test new insights for growing profit and ROAS of our campaigns.
  • Growing the business. We're unique in Paid Search. We have access to a lot of data. It's a demand-driven channel. You'll work cross-functionally to unlock insights about customer behavior for other teams, and you'll continue to use this data to grow not just Paid Search but also the business.
  • Operating in real partnership with the business. Working closely with your colleagues, not just on the Paid Search team, but also in other areas of the business to solve problems together, innovate, and turn ideas into reality. You will collaborate with wider marketing channels, product teams and decision makers


Your Qualifications:
At Vista, we are striving to hire individuals that add new ideas and perspectives to our teams and enhance our culture. No matter your background or work experience, we strongly encourage you to apply-even if you feel that you don't meet the exact requirements or have the same qualifications. You might be a great candidate for this or other opportunities.

  • 1-2 years experience working with Search and Shopping campaigns including keyword management, ad copies implementations, account health improvements
  • Knowledge of Paid Search and Shopping Ads, including understanding of automated bidding, keyword management and the major components of good account architecture and account health.
  • Strong and willing teammate, who isn't afraid to help others succeed in addition to achieving their own success.
  • Strong proficiency in Excel
  • Eager to learn about performance marketing
  • Is comfortable multi-tasking. You enjoy and can balance multiple projects at once. You deliver on timelines, set expectations with key partners in your projects


Nice to Have:

  • Google Ads certification


Why You'll Love Working Here:
There is a lot to love about working at Vista. We are an award winning Remote-First company. We're an inclusive community. We're growing (which means you can too). And to help orient us all in the same direction, we have our Vista Behaviors which exemplify the behavioral attributes that make us a culturally strong and high-performing team.
About Us:
Vista is the design and marketing partner to millions of small businesses around the world. For over 20 years we've been inspired by small businesses, and we work incessantly to deliver solutions to their evolving needs. VistaCreate, 99designs by Vista and VistaPrint, all under the parent brand Vista, represent a full-service design, digital and print solution, elevating small businesses' presence in physical and digital spaces and powering them to achieve success. Vista is focused on making great marketing and design accessible to every small business owner, allowing them to create a cohesive brand image for use in-store, online and on-the-go.
Commitment to Diversity, Equity, & Inclusion:
Vista exists to help our customers live their dreams. Each dream is unique - and the Vista team needs to be as well. We believe in the unique contributions of everyone within a diverse global organization. We are collaborative, inclusive, and innovative. We strive to role model and live an inclusive culture of fairness, respect and belonging for all. And we work together to empower each other, creating a space in which each of us can spark our next great idea.
Equal Opportunity Employer:
Vista, a Cimpress company, is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, sex, national or ethnic origin, nationality, age, religion, citizenship, disability, medical condition, sexual orientation, gender identity, gender presentation, legal or preferred name, marital status, pregnancy, family structure, veteran status or any other basis protected by human rights laws or regulations. This list is not exhaustive and, in fact, in many cases, we strive to do more than the law requires.
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Nearest Major Market: Boston
Job Segment: Equity, Finance

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