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Paid Search Specialist, Marketing

3 months ago

Boston, Massachusetts, United States Vista Full time

Date:
Apr 25, 2024- Location: Boston, MA, US, Company: Vista
Our Team:

We are part of the Global Marketing organization at Vistaprint, where we are on the forefront of leveraging data and automation to maximize profit at desirable return on ad spend (ROAS) targets.

Our team is spread across the globe and is loaded with talent, with team members in Boston, Barcelona, and Sydney.

Search and Shopping are a crucial component in Vistaprint's success, and we're uniquely positioned to give our customers what they want, when they want it, leveraging our scale to deliver incredible customer experiences

What You Will Do:

  • Operationalizing & driving tactical optimizations. You will be helping the team audit areas of opportunity within our accounts and executing against these opportunities to positively impact performance of the channel.
  • Delivering an exceptional customer experience through flawless operational execution. Attention to detail is a strength you will bring to the role.
  • Growing the business. We're unique in Paid Search. We have access to a lot of data. It's a demanddriven channel. You'll work crossfunctionally to unlock insights about customer behavior for other teams, and you'll continue to use this data to grow not just Paid Search but also the business.
  • Operating in real partnership with the business. Working closely with your colleagues, not just on the Paid Search team, but also in other areas of the business to solve problems together, innovate, and turn ideas into reality. You will collaborate with wider marketing channels, product teams and decision makers

Your Qualifications:

  • 12 years experience working with Search and Shopping campaigns including keyword management, ad copies implementations, account health improvements
  • Knowledge of Paid Search and Shopping Ads, including understanding of automated bidding, keyword management and the major components of good account architecture and account health.
  • Strong and willing teammate, who isn't afraid to help others succeed in addition to achieving their own success.
  • Strong proficiency in Excel
  • Eager to learn about performance marketing
  • Is comfortable multitasking. You enjoy and can balance multiple projects at once. You deliver on timelines, set expectations with key partners in your projects

Nice to Have:

  • Google Ads certification

Why You'll Love Working Here:

There is a lot to love about working at Vista. We are an award winning Remote-First company. We're an inclusive community. We're growing (which means you can too).

And to help orient us all in the same direction, we have our Vista Behaviors which exemplify the behavioral attributes that make us a culturally strong and high-performing team.


About Us:

Vista is the design and marketing partner to millions of small businesses around the world.

For over 20 years we've been inspired by small businesses, and we work incessantly to deliver solutions to their evolving needs.

VistaCreate, 99designs by Vista and VistaPrint, all under the parent brand Vista, represent a full-service design, digital and print solution, elevating small businesses' presence in physical and digital spaces and powering them to achieve success.

Vista is focused on making great marketing and design accessible to every small business owner, allowing them to create a cohesive brand image for use in-store, online and on-the-go.


Commitment to Diversity, Equity, & Inclusion:
Vista exists to help our customers live their dreams. Each dream is unique - and the Vista team needs to be as well. We believe in the unique contributions of everyone within a diverse global organization. We are collaborative, inclusive, and innovative. We strive to role model and live an inclusive culture of fairness, respect and belonging for all.

And we work together to empower each other, creating a space in which each of us can spark our next great idea.


Equal Opportunity Employer:

LI-LR1

Nearest Major Market:
Boston

Job Segment:
Equity, Finance